Gillette ‘Will You Shave’ campaign

Rahul Dravid, Arbaaz Khan and 

Kriti Sanon advocate the 

clean shaven look as a mantra for 

success as it enables to 

seize everyday opportunities

The event kick starts the Gillette 

‘Will You Shave’ campaign and encourages 

all men to shave with the new 

Gillette MACH3 Turbo

 

Mumbai, 4^th November 2014:Rahul Dravid, Arbaaz Khan and Kriti Sanon came together on a common platform to launch the ‘Will You Shave’ campaign. Opportunities can come to anyone at anytime hence they encouraged men across the country to be clean shaven to portray a confident look and grasp everyday opportunities. This was done via an active engagementin a debate on luck v/s confidence, between Arbaaz and Rahul. Both of them agreed that being prepared, developing a habit of everyday shaving gives men confidence;theyalso shared some of their personal anecdotes on the importance of being prepared to seizeeveryday opportunities. Kriti,a strong supporter of the clean shaven look shared her preference that men look their best when they are clean shaven.

The trio also launched the new and improved Gillette MACH3Turbo, an advanced razor that provides a closer shave and guarantees zero redness. Rahul and Arbaaz also shaved on stage with the razor to demonstrate howits nano thin blades are progressively aligned to extend gradually closer to the hair, resulting in a close shave in a single stroke. As an added feature, the blades are individually spring mounted to automatically adjust to different levels of shaving pressure and skin types. The new Gillette MACH3 Turbo also has a front-pivoting head ensures the razor moves fluidly over the contours of the face. Gillette MACH3Turbo combines additional innovations including Anti-Friction™ blades, an ultra-soft protective skin guard and a patented lubrication system. The new product benefits and features are:

·         Opportunities can come anytime, Rahul Dravid, Arbaaz Khan and Kriti Sanon came together on a common platform to launch the ‘Will You Shave’ campaign

·         The handle features knurled elastomeric crescents and metal grooves that provide great handling and control when shaving, and a sleek, modern design with a titanium-like finish

·         Three anti-friction™ blades glide through beard hair for comfortable shave

·         The ultra-soft skinguard consists of ten thin micro fins that gently manage the skin and hair

The indicator lubricating strip features a lubrication system, which helps improving razor glide and ads to shaving comfort.  The green stripe fades with use to signal when men are no longer getting the optimal MACH3 Turbo shave

Gillette India brand Ambassador, Rahul “The Wall” Dravidsaid, “Being confident is the first step to being a successful sportsman. I believe if a man feelsand looks confident, he is prepared to seize any opportunity that comes his way, which can happen at any day and at any time. I believe in being well groomed and clean shavenhelps me face the world with confidenceon the field and off the field and take success in my own hands. Rather than depending solely on luck to pave your road to success it is necessary for a man to be prepared and ready to grab any opportunity that comes knocking on the door. The new and improved Gillette MACH 3 Turbo razor enables men to be clean shaven and ready to face the world with a close shave in one stroke.The independently moving spring-mounted blades sense and adjust to every contour of the face, adding to the closeness and comfort of the shave. So now your turn to face the question, opportunity is waiting at every step of your life, Will you Shave?”

Bollywood Actor&Director Arbaaz Khan alsocommented, “Earlier I used to think that to be successful one merely needed to be lucky. But over time I have experienced the importanceof being prepared to feel and look confident in my personal and professional life. It is important for men to know that they need to take success into their own hands and be prepared to seize opportunities that can come at any time. Sporting a clean shaven look is a regime I follow to being prepared which gives me confidence.I personally prefer the clean shaven look even in my professional life as a producer. In my past experience, employees who have been clean shaven have always proved to be more confident. Also with the new MACH 3 Turbo which guarantees zero redness, sonow men have noexcuse to sport lazy stubble even when they are travelling for work or pleasure, the new razor comes with the shaving organizer that holds both the razor and extra cartridges. It stands on end for convenient storage and also packs easily for travel.”

 Agreeing with both Rahul and Arbaaz, Bollywoodbeauty, Kriti Sanonsaid,“ I agree with the 75% of women who feel clean shaven men are confident.I feel stubblemakes men look lazy and unkempt. I prefer men in my family and my co-stars to be clean shaven as they look more attractive, confident and ready to face the dayand seize daily opportunities. I have come across men who weren’t readyor confident and when the opportunity was present; they were left red faced with embarrassment.I am glad that with the New MACH3 Turbo, men can be clean shaven and feel confident with a close shave in a single stroke. I have witnessed this today thatMACH3 enables men to avoid being red faced and be ready instead. So my simple question to all the men, opportunity is waiting to be seized, Will you Shave?”

The New Gillette MACH 3 Turbo with zero redness guaranteeand titanium-like finish priced at INR 200 only is available in retail outlets across the country.

About Procter & Gamble 

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