GODADDY announced the launch of its latest integrated marketing campaign
CORPORATE / SOCIAL
The campaign comprisesof two television commercials along with search, display, email and social media advertising. It targets two distinctaudiences – small business owners and individuals, with the simple message - ‘Internet pe pehchaan banao, duniya ko dikhao’ or“Create an identity on the Internet and showcase your talent/products/services to the world”.
“As Internet adoption in India continues to grow, having an identity on the Internet to showcase your business, hobby or interests is gaining importance. Securing the right domain name is the foundation for building a compelling online presence and the first step to creating an identity on the Internet,” said GoDaddy India Managing Director and Vice President Rajiv Sodhi. “Our new campaign illustrates what having an online identity can do for you and your business, and at the same time stressing on the urgency of picking the right domain name for yourself before someone else does.”
The two TV commercials feature a talented barber and a father, both facing different dilemmas. In the first commercial, the
barber, aptly named NutCutLal for his signature style and eccentric haircut,becomes
famous and people from different walks of life queue up to get his signature
haircut. NutCutLal realizes that unless he gets an online identity, his fame
might fade away and his talent is likely to go unnoticed, resulting in
anonymity.The second commercial is based on the insight that every Indian
parent starts dreaming big for their child, right from the start. The
commercial shows different fathers, whose sons have the same name – Rajesh
Varma –talking about future aspirations for their son. The voice over calls out
that only one Rajesh Varma can get a unique identity by booking a domain name
on the Internet before anyone else does.
“GoDaddy is taking the lead in educating different audiences with a view to fuel the growth of the domain name industry”, added Rajiv Sodhi. “While NuCutLal aims to establish the importance of an online identity among small business owners, Rajesh Varma is focused on creating a need for domain names among individuals”.
GoDaddy empowers small business owners, individuals and entrepreneurs with easy-to-use, affordable, enterprise-grade technology solutions. Serving 12 million customers worldwide, GoDaddy works with small businesses across the world to help them create a one-of-a-kind digital identity, enabling them to reach customers globally and run their business 24/7.
Headquartered in Scottsdale, Ariz. USA, GoDaddy also has offices across nine other locations including Washington, Massachusetts, Iowa and California in the U.S., and international offices in Latin America, U.K., Canada, the Netherlands, Singapore and India. GoDaddy operates data center facilities in U.S., Europe and Asia.
GODADDY SHOWS IMPORTANCE OF CREATING AN INTERNET IDENTITY
an
Online Identity
Mumbai : GoDaddy, the world’s largest technology provider dedicated to small
businesses, today announced the launch of its latest integrated marketing
campaign to educate India’s small business community and individuals on the importance of creating
an online identity. Through this campaign, GoDaddyaims to accelerate the
adoption of domain names, positioning itas the first step towards creating an
identity or ‘Pehchaan’ online-
essentiallyhelpingbusinessesand individuals gain recognition, showcase their
talent and find more customers online.
The campaign comprisesof two television commercials along with search, display, email and social media advertising. It targets two distinctaudiences – small business owners and individuals, with the simple message - ‘Internet pe pehchaan banao, duniya ko dikhao’ or“Create an identity on the Internet and showcase your talent/products/services to the world”.
“As Internet adoption in India continues to grow, having an identity on the Internet to showcase your business, hobby or interests is gaining importance. Securing the right domain name is the foundation for building a compelling online presence and the first step to creating an identity on the Internet,” said GoDaddy India Managing Director and Vice President Rajiv Sodhi. “Our new campaign illustrates what having an online identity can do for you and your business, and at the same time stressing on the urgency of picking the right domain name for yourself before someone else does.”
“GoDaddy is taking the lead in educating different audiences with a view to fuel the growth of the domain name industry”, added Rajiv Sodhi. “While NuCutLal aims to establish the importance of an online identity among small business owners, Rajesh Varma is focused on creating a need for domain names among individuals”.
GoDaddy empowers small business owners, individuals and entrepreneurs with easy-to-use, affordable, enterprise-grade technology solutions. Serving 12 million customers worldwide, GoDaddy works with small businesses across the world to help them create a one-of-a-kind digital identity, enabling them to reach customers globally and run their business 24/7.
Headquartered in Scottsdale, Ariz. USA, GoDaddy also has offices across nine other locations including Washington, Massachusetts, Iowa and California in the U.S., and international offices in Latin America, U.K., Canada, the Netherlands, Singapore and India. GoDaddy operates data center facilities in U.S., Europe and Asia.
To learn how
GoDaddy can help your small business, visit: www.GoDaddy.in
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why our customers recommend GoDaddy.
About
GoDaddy
GoDaddy's
mission is to radically shift the global economy toward small businesses by
empowering people to easily start, confidently grow and successfully run their
own ventures. With 12 million customers worldwide and 58 million domain
names under management, GoDaddy gives small business owners the tools to name
their idea, build a beautiful online presence, attract customers and manage
their business. To learn more about the
company, visit www.GoDaddy.com.
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