Samsung India launches four mid-segment smartphones

Samsung Brings confluence of Style 

&

Technology with the Launch of 4 

Smart phones

GALAXY A5, A3, 

E7 and E5

      

New slim and stylish 

GALAXY A5 and A3 for the young and hip arrive

        Powerful and compact 

 GALAXY E7 and E5  smart phones to debut in India

Mumbai:  Samsung India Electronics Private Ltd. announced the launch of four new stylish mid-segment smartphones– GALAXY A5,GALAXY A3, GALAXY E7 and GALAXY E5 to make the advanced GALAXY experience even more accessible to young Indian consumers.

GALAXY A5 and GALAXY A3, Samsung’s slimmest smart phones to date, offer a beautifully crafted full metal unibody, slim design and a superior hardware to meet young minded consumer’s style quotient. The new devices let consumers quickly capture meaningful moments and share their daily lives.

India is the first country for the launch of GALAXY E7 and GALAXY E5, reaffirming India’s position as the key market for Samsung globally. The powerful and compact smart phones, GALAXY E7 and GALAXY E5 also offer a superior viewing and best selfie experience to the discerning customers.The launch of these new dual-sim smart phones will further strengthen Samsung’s product portfolio in the mid-range segment and expand its leadership position within the Smartphone market.

Commenting on the launch, Mr. Ken Kang, Senior Vice President, Mobile & IT, Samsung India said, “As we embark in this New Year, Samsung heralds a new and exciting era with the introduction of four compact, stylish and best-in-class technology smart phones in India. Demonstrating our commitment to the consumers here, we have selected India as the first country to launch GALAXY E7 and E5 smart phones globally. Continuing our legacy of setting new standards for customer-centric innovation, we are focused on redefining the concept of offering revolutionary devices and expand our leadership position within the smartphone market.”

Mr. Asim Warsi, Vice President, Marketing, Mobile & IT at Samsung India said,“Both GALAXY A and GALAXY E smart phones have been designed to empower young minded consumer and provide accessibility to iconic design and flagship GALAXY features. These smart phones come in a variety of screen sizes, assorted colors and features which appeal to a wider audience. We are confident that the launch of these new devices will further expand our presence in the mid-segment of mobile phones market in India.”

Going beyond hardware and functionality, Samsung is revolutionizing the way customers interact with devices which has enabled an entirely new sphere of possibilities for people to work, explore, share and create. All the new smart phones reflects a confluence of style and technology for the young and value conscious consumers, who seek premium build and exceptional social media experience.

About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.