Sony Pictures Networks Announces Sachin Tendulkar as SPN’s Ambassador for Sports

Sony Pictures Networks India (SPN) integrates the philosophy of ‘Sports Inspires Life’

to Go-Beyond® and engage viewers in a multi-sport viewership culture

Christens global sporting legend, Sachin Tendulkar, as

SPN’s Ambassador for Sports

Complements existing bouquet with 2 new HD channels

 SONY TEN 2 HD and SONY TEN 3 HD

All channels in the sports network get their distinct content positioning

Mumbai: Sony Pictures Networks India (SPN) announced Sachin Tendulkar as SPN’s Ambassador for Sports, as it groups its sports brands together under the business vertical - Sony Pictures Sports Network (SPSN).  With the addition of 2 new HD channels, SONY TEN 2 HD and SONY TEN 3 HD, 11 channels dedicated to bringing the best domestic and international sporting action to viewers, Sony reinforces its position as one of the largest broadcaster of sports in the Indian subcontinent.

With an aim to be at the forefront of curating and engaging the viewers in a multi-sport viewing culture in India and the subcontinent, Sony Pictures Networks will underline the credo of Go-Beyond with the unified theme of #sportsinspireslife.  The diversified portfolio of content in SPN has distinct positioning across its 11 channels, so that not only does each channel retain its unique edge, but also makes it navigation friendly for the end-user, be it the purist, the sports enthusiast or the sports fan.

 

The programming break-up of the 11 channels comprising 5 SD and 6 HD channels will be as follows:

SONY SIX and SONY SIX HD	Home of cricket
SONY TEN 1 and SONY TEN 1 HD	Home of Wrestling Entertainment
SONY TEN 2 and SONY TEN 2 HD	Home of Football
SONY TEN 3 and SONY TEN 3 HD	Best of sporting events in Hindi
SONY ESPN and SONY ESPN HD	Best of International sports
SONY TEN GOLF HD	Non-stop Golfing Action

The credo of ‘Go-Beyond’ will be supported with an integrated campaign across both, ATL and digital platforms.

NP Singh, CEO, Sony Pictures Networks India

“Our corporate philosophy of Go-Beyond encourages us to be brave, curious, insightful and visionary in everything we do. It takes leaders to Go-beyond at every step of the game because leaders just don’t prepare for the future, they create it. And, it is the leader-mindset that has taken us from a single sports channel in 2012 to 11 dedicated sports channels in a span of 5 years. Currently, we are among the largest sports broadcasters in the Indian subcontinent. “The future of sports is multi-sport. Therefore, we want to engage viewers in a multi-sports milieu. As SPN’s Ambassador for Sports, Sachin echoes our sentiment and intent to grow the viewership of different sports”

Rajesh Kaul, President, Sports and Distribution, Sony Pictures Networks, India

“At Sony Pictures Networks, we are committed to providing an unparalleled sports viewing experience with the best leagues, best athletes and the best of sport entertainment. We are in a unique position with over 11, 000 hours of live content this year that has given us the opportunity to create channel destinations for different sports. Each of our 11 channels will project a distinct content line-up from our expansive portfolio of domestic and national sporting properties.”“As SPN’s Ambassador’s for Sports, Sachin Tendulkar, represents excellence, passion, determination, exacting standards of skill. He is known to push the boundaries to achieve more every time, which is also aligned to our network’s credo, Go-Beyond.”

Sachin Tendulkar, SPN’s Ambassador for Sports

“Sony Pictures Network’s rallying credo of ‘Go-Beyond’ reflects my beliefs and resonates deeply.  Among the many things that sports has taught me, is the ability to push the boundaries and raise the bar by stretching myself beyond my limits. And, as in sports so in life. Even when one has reached the pinnacle of success, the learning never stops. In direct and indirect ways, sports trains you to continuously become a better version of yourself. I shall always remain a student of sports because for me, sports inspires life. It is a privilege to associate with Sony Pictures Networks to curate a culture of multi-sport viewing in the Indian subcontinent. As SPN’s Ambassador for Sports, I am going to personally call out for this change.”

Facebook Page: @sonypicturesnetworks

YouTube: https://www.youtube.com/watch?v=hWQr41Afc7g

About Sony Pictures Networks India (SPN)

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.  SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great Indian Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library;  PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, AATH, the Bangla movie channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, TEN 1, TEN 1 HD, TEN 2, TEN 2 HD, TEN 3, TEN 3 HD, TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices.