Cinépolis Presents ‘The Lion King’ in the revolutionary 4DX format
by Shrutee K/DNS
Mumbai, July, 2019: Cinépolis, India’s 1st
international and the world’s 2nd largest movie theatre circuit in terms of attendance, presents
the much awaited movie ‘The Lion King’ in the revolutionary 4DX format. Breathtaking special effects involving
elements such as wind, fog, lightning, scent, water, rain, and even snow; will
transport the movie conessuers to the jungles of Africa while actually allowing
them to live the adventurous and moving journey of Simba.
The 4DX provides for an immersive screening experience
which is widely considered to be the biggest innovation in cinematic technology.
The format provides a real life experience, that trigger all five senses,
giving the viewers a chance to actually live the movie and not just watch it. The
effects work in perfect harmony with the action on screen - creating the most captivating
cinematic experience.
Cinépolis Asia & Middle East,
Managing Director, Javier Sotomayor, commented on the launch, “Since
our inception in the cinema industry, we have endeavored to remain at the forefront
of innovation and constantly introduce newer
technologies. We were the pioneers of the 4DX technology in India which has
revolutionized the the movie watching experience. We look forward to our
patrons truly living the wilderness of the African Jungle with the much awaited
story of ‘The Lion King’.“Cinépolis’s focus on revolutionainzing the movie going
experience goes in sync with it being a tech driven brand, pioneering
innovative technologies in the exhibition industry. Cinépolis was the first in
India to bring the 4DX technology in 2014 and introduce the concept of
megaplex. The brand collaborates with the best global technology providers to
be in sync with the rapidly evolving technologies. Cinépolis’s exclusive global collaboration
with RealD (the global leader in 3D) to
add 300 RealD 3D screens across their circuit, along with their alliance with
IMAX to open new theatres in India, are examples of their partnerships with
Tech giants. Some of the other cutting-edge technologies include LED Screens,
IMAX, RealD, 3D and Dolby Atmos.
About Cinépolis India: Cinépolis India is a wholly owned
subsidiary of Cinépolis and is the 1st international exhibitor in India. The
company currently operates 377 screens under the brand names of
Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest
Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to
exhibition Industry in India. Cinépolis also offers multi-benefit loyalty
program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty.
Club Cinépolis offers free registration, earning and burning of points, invite
to pre-screening of movies and star visits. Cinépolis India has been awarded
with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation”
in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer
– Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015,
‘Best Marketing Campaign of the Year’ award at the Making of Developed India
awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex –
West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global
awards for Retail Excellence. In 2018, Cinépolis India has been awarded with
“Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired
Retailer – Entertainment at Indian Retail Forum 2018.
About
Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in
1971. Today it has positioned itself as the world’s 2nd largest movie theater
circuit in attendance, operating 730 cinema complexes, 5,898 screens and over 1,031,465
seats across 17 countries worldwide. It was the first cinema exhibitor in the
world to pioneer the concept of luxury movie theatres, establishing the first
luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide
its guests with the best overall experience in film entertainment and employs a
global workforce of more than 40,371 people to support its mission. Cinépolis
plans to continue to revolutionize the industry for years to come.
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