Glenfiddich to showcase Experimental Series in Collaboration with The Dram Club & KODE

by Shrutee K/DNS

Mumbai, July 2019: With the vision to constantly experiment with the single-malt experience, Glenfiddich has partnered with The Dram Club for a special evening of never-seen-before and unique tasting session. Scheduled for the 13th of July from 7:30pm to 9:30pm at KODE, the session is priced at Rs. 3000 and will be hosted by the Glenfiddich India Brand Ambassador, Angad Singh Gandhi, who has designed an exciting and truly experimental single malt experience.

With a careful selection of the most unusual whisky variants, the evening will see the showcase of Glenfiddich Experimental Series- Project XX & IPA cask along with Glenfiddich 15YO. Created from collaborations with like-minded individuals from a wide range of different industries, Glenfiddich Experimental Series focuses on using unique and innovative production processes to offer a new kind of malt whisky experience. While the IPA cask is the world’s first single malt Scotch whisky finished in India Pale Ale (IPA) craft beer casks; Project XX (pronounced ‘twenty’) is a product of 20 whisky experts bringing together their personal favorite to create an innovative variant.

To further redefine, the rules of traditional single malt serve, the variants will be complimented by unusual elements such as beer, dark chocolate and caramelized nuts, to name a few. The tasting session will be followed by an exotic menu of hors d'oeuvre, specially handcrafted by KODE for the evening.

Angad Singh Gandhi, Brand Ambassador, Glenfiddich India said, “The Indian consumers today are becoming more open to experimenting with their whisky serves but are not very well informed about the different variants available. With an endeavor to break the conventional approach to whisky, we are thrilled to be collaborating with The Dram Club and KODE who resonate with our challenger spirit and the passion to push boundaries”

Angad will also be presenting Glenfiddich’s latest ground-breaking initiative, ‘Glenfiddich Experiments’ during the session. The initiative provides for a series of elixirs that are a blend of exotic spices handpicked from India’s diverse landscape to magically fuse with the Glenfiddich 12, uplifting its sublime taste to even greater heights.

Adding to the excitement of organizing the first-of-its-kind experimental session, Mr. Vinayak Singh, Co-Founder, The Dram Club said, “As a platform, we constantly look out for collaborations that connect the passion people share for whisky. We are particularly proud and excited about this initiative that promises be a revolution for single-malt lovers. With Glenfiddich’s unique variants and the unusual pairings curated, I am confident that the refreshing experience will intrigue and delight the attendees.”

Adding to the excitement of the trendsetting collaboration, Mr. Zorawar Kalra, Founder and Managing Director, Massive Restaurants Pvt Ltd said, “Given KODE’s ethos of being a culinary destination where innovation and tradition are both honored, this initiative brings together minds that complement our goals perfectly.  We have the largest spirits library in the country and are thrilled to host this innovative whisky tasting session that we hope sparks a pathbreaking new palate culture” 

ABOUT GLENFIDDICH, INDIA: Glenfiddich is a single malt whisky owned and produced by William Grant & Sons Distillers Limited, an independent family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of the family. Glenfiddich has gained a reputation for supporting the creative arts in India with various initiatives including the annual Artists in Residence award and World’s Most Experimental Bartender programmes. Click on www.williamgrant.com for more information on the Company and its brands.

ABOUT KODE: KODE, a cuisine agnostic modern ‘freestyle’ bar & kitchen at Kamala Mills in Mumbai is focused on the discerning patron. KODE promises to serve the most savored dishes from around the world with a unique modern twist and has the largest spirit library in the country with 150 selections of whiskey in India & extensive selection of gin, vodka, and craft beer. They are popularly known for their cocktail tasting menu that pairs cocktails course-wise, and for the largest selections of whiskey in India along with an extensive selection of gin, vodka, and craft beer. Each of their cocktails holds the baton of innovation both with its complex composition and a never seen before presentation; intriguing and whimsical.

ABOUT THE DRAM CLUB: The Dram Club is a platform that endeavors to bring whisky enthusiasts & aficionados together and create a community for people to enjoy their whiskies or want to explore the world of whiskies. It was started by two young professionals Vinayak Singh, Head – Proprietary Products Desk at Centrum Capital and Swati Sharma, Senior Brand Manager at HUL.  The Dram Club acts as a platform where they will host whisky enthusiasts through a curated tasting session which will have whiskies and expressions. The conversations will be through stories and anecdotes rather than a more formal tasting room session. It will be a platform to bring rare and unique expressions for its guests by creating a sensory experience.