Rakul Preet Singh Launches India’s first ScreenX Theatre at INOX Inorbit Mall Mumbai
ScreenX
expands view on the side walls of the theatre along with the center screen
Mumbai,
July 11th, 2019. The fastest
growing multiplex chain of the country, INOX Leisure Ltd (INOX), launched
India’s first ScreenX theatre at its multiplex at Inorbit Mall, Mumbai. ScreenX
technology offers a panoramic 270-degree movie watching experience to the
audience. ScreenX allows the audience
to go beyond theme of the traditional movie screen, utilizing a proprietary
system to expand select scenes of feature films to the left and right walls on
each side. ScreenX
is the world’s first multi-projection theatre technology designed to enhance
the movie-going experience.
The deployment of ScreenX technology would allow
the movie scene to spread beyond the cinema screen on to the left and right
walls of the cinema hall and offer a spectacular panoramic view. While
offering a maximized immersive experience, the 2700 view would not
only amplify the emotional aspect, but also enhance the entertainment value of
the content. INOX had signed a deal with CJ 4DPLEX earlier this year to bring
the first ScreenX to India.
Alok Tandon, Chief Executive Officer – INOX Leisure Ltd added “Ensuring a great viewing experience for our patrons has
always been our foremost priority, which inspires us to continuously reinvent
& innovate and bring the best technology for them. Further to this
endeavor, we are proud to announce the launch of India’s first ScreenX,
which will enable us to offer an unprecedented 270 degree
cinema-viewing experience on three walls of the theatre.
This new form of storytelling would deliver the
narrative in a more convincing manner, leaving the audience breathless. This is a massive milestone in the glorious history of Indian
cinemas and we are proud to be the ushers of this new technology.”
Theodore Kim, Chief Partnership Activation
Officer, CJ 4DPLEX said
"CJ 4DPLEX is glad to have partnered with INOX
and have opened India’s first ScreenX at INOX, Inorbit Mall Malad, Mumbai to bring Mumbai
moviegoers a whole new immersive cinematic experience. ScreenX expands the
world of the movie from one screen to three, making it panoramic in nature by
allowing the film to occupy 270 degrees & surrounding the audience with the
action. We are jointly working with INOX on bringing ScreenX to many
other Indian cities to offer this new movie-going experience to audiences
across India."
About INOX Leisure Limited: INOX Leisure Limited (INOX) is amongst India’s largest
multiplex chains with 143 multiplexes and 595 screens in 67 cities. INOX has
redefined movie experiences in India making it truly a 7-star experience. Each
INOX property is unique with its own distinct architecture and aesthetics.
Beyond the normal screens,
INOX also has INOX INSIGNIA for the discerning
audience or KIDDLES for young patrons or MX4D® EFX Theatre for an immersive
experience or the panoramic viewing with ScreenX at select locations. INOX
brings the very latest in projection and audio technology with INOX Laserplex,
IMAX & INOX ONYX. Some of the key multiplex features include plush micro
adjustable leather recliners with a butler on call facility, gourmet meal
choices by celebrity chef, designer staff uniforms. For more information on
INOX, movie ticket bookings, exciting updates, trivia and trailers, visit www.inoxmovies.com, follow
INOX on Facebook, Twitter and Instagram, and
download the official INOX App on iOS and Android.
About ScreenX: ScreenX is the world’s first multi-projection theater technology
used within a theatre setting, marking it as the most visually immersive
theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the
frame of the movie screen by utilizing a proprietary system that expands images
of feature films and pre-show advertising to the left and right walls of the
theatre, creating an immersive, panoramic, 270-degree viewing experience. To
date, ScreenX has been installed in 229 screens around the world.
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