2baconil Launches #ReplaceItWithLove Campaign to quit smoking
by Shrutee K/DNS
Rusan Pharma Ltd. a fully integrated global
pharmaceutical company specializing in the treatment of 'Addiction’ has
launched its new campaign #ReplaceItWithLove” for product “2baconil”.
The campaign wants to leverage the occasion to push out a strong message to
their users and their loved ones in order to help them quit smoking and educate
them on the ill effects of smoking has on the heart.
The objective of the campaign is to send a
strong message to get smokers to quit cigarettes with the help of their
Transdermal Nicotine Patches called “2baconil”. Making use of the
trending vertical video short story format on Facebook, created a campaign film
showcasing 2 young kids who are on a mission to replace cigarettes with
2baconil.
Speaking
about the campaign
Malavika Kaura Saxena, Director, Domestic Marketing, Rusan Pharma Ltd. shared, “At 2baconil, the brand
has always believed in creating a positive communication with the users and
encouraged them to give up their habit of tobacco. When it comes to quitting,
support from loved ones plays a pivotal role. #ReplaceItWithLove is one of our
campaigns to reach out to those who want to help their friends and family
quit smoking.”
Speaking
with Chaaya Baradhwaaj, founder of BC Web Wise said, "2baconil, being a product we personally
believe in and trust the intentions of, we were keen to send a strong call out
that got users to quit cigarettes this World Heart Week. What better way than
to send out a message that encourages loved ones to secretly replace the pack
of smokes of their family members and friends, with a pack of 2baconil."
The interesting part is that when the film was
first posted on Facebook and the brand engaged with the users to get creative
and share ideas on how they would replace a pack of smokes with a pack of
2baconil. Soon after the post went live, fans poured in with creative comments
about how they would help their friends and loved ones. Brand took this campaign a notch ahead by making
a follow up video in tandem with one of the fan’s comments. “ReplaceItWithLove”
proved to strike a chord within the audience. The campaign successfully seeded
the thought that if anyone was looking for a way to get their loved ones to
quit cigarettes, all they have to do is #ReplaceItWithLove
About Rusan Pharma: Rusan Pharma Ltd. is a fully integrated global pharmaceutical
company specializing in the treatment of 'Addiction and Pain Management'.
Rusan’s niche product portfolio boasts of several first time indigenously
develop and manufacture products for the Indian market. Innovative and
high-technology products such as fentanyl patch (for pain), buprenorphine patch
(for pain), and nicotine patch (for Tobacco cessation) have been made available
in India at an affordable price.
Being a global player, Rusan’s niche portfolio is exported to
various countries such as Europe, UK, Russia, CIS, Africa, South Africa and
S.E.Asia. We have been the largest suppliers of life saving drugs to various
organizations such as NACO, UNODC, UNOPS, Global Fund and Ministries of health in
various emerging markets.
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