Van Heusen Innovates The 7-In-1 Suit Collection
The brand unveils a new campaign featuring Chase Armitage across 90 cities and multiple platforms
The brand has released a new video which
brings to life the matchless, impeccably tailored 7-in-1 Suit Concept across 90
cities in India in over 1300 movie theatres, digital and electronic platforms
by Shrutee K/DNS
Bangalore: Van
Heusen, India’s premium fashion brand for men and women from Aditya Birla
Fashion and Retail Limited, reveals its
most exclusive concept ever – The 7-in-1 Suit Collection, an
innovative range of formalwear, in line with the lifestyle of the modern man. A
unique concept, the collection allows flexibility to the wearer who
can get 7 different looks from a distinct suit combination– be it for a
business meeting, evening soiree or even the trip down the aisle. Designed in a
timeless fashion a complete ensemble from this range boasts of a
blazer, a reversible waistcoat and not 1 but 2 knitted trousers that
can be turned into 7 different looks to keep the style game
elevated.
With the launch of this bold and impactful range of
occasion wear the brand is ready to refute the stereotype and stake a claim
that a single classic suit can be donned more than just once during
separate occasions, taking the fashion quotient to a new high. Van
Heusen will have it’s patrons covered on what to wear and how to wear it
again.
The brand has launched a comprehensive marketing
campaign which will debut nationally across multiple mediums – Television,
Cinema, Print Social media and Out of Home. The
film features a suave Chase Armitage, international
parkour star solving a Rubik’s Cube with an air of confidence. The Rubik’s cube
has been portrayed as a metaphor in the film that brings alive this
exquisite collection which reinvents classic clothing with a distinct twist.
Conceptualized
by Famous Innovations the 30 seconds film will be aired
nationally in 90+ cities across 1300+ movie screens,
digital and electronic media while being supported through a diverse promotion
strategy in the upcoming months.
Commenting on the launch, Abhay Bahugune,
Chief Operating Officer (COO) – Van Heusen, Aditya Birla Fashion and Lifestyle
Limited said, “We are excited to introduce the 7-in 1 Suit
Collection that focuses on being contemporary and promises to make every
man look his suave-best this wedding season. With an unique product proposition
this premium range intends to solve the prevalent conundrum of most festive
shoppers, hassled with wear-it-once occasion wear. The newest 7-in-1
Suit collection can be worn and styled in multiple guises.”
A high on style collection that encapsulates the
spirit of the festive season with a contemporary twist this 7-in-1 Suit concept
provides new freedom of movement for every occasion – whether business or
ceremony. Featuring a repertoire of colours in warm earthy tones to colder
shades of blue and stone, the collection highlights the dynamic transformation,
efficiency and power.
Speaking on the occasion Mithila Saraf,
Business Head, Famous Innovations, added, “We started with a very unique
product - a suit that can be worn in 7 ways - and sought to bring it alive in a
dynamic, interesting way. The Rubik’s cube metaphor helped us do that effortlessly
while retaining Van Heusen’s codes of power and high fashion.”
Saikat Mitra, Design Head for Van Heusen also
said, “The Van Heusen consumer is the smart, sophisticated, dynamic
professional of today juggling multiple worlds with style and ease. Since
patenting the first soft fused collar, Van Heusen has continuously pushed the
envelope for innovation in fashion and functionality for more than 100 years. For
Autumn Winter 2019, Van Heusen presents its most exclusive concept ever – The
7-in-1 Suit collection – a unique concept that allow flexible modularity where
the wearer can get more than 7 looks from the unique suit combinations to dress
to win – be it at a business meeting, evening cocktails or even the trip down
the aisle. This 7-in-1 Suit concept provides new freedom of movement for every
occasion – whether business or ceremony.
Catch the Van Heusen Campaign here:
Instagram: https://www.instagram.com/p/B4oiElmgP8J/
About Van
Heusen: Van Heusen is India's No. 1
premium lifestyle brand for professionals. With a rich heritage of 128 years in
United States of America, the brand entered India in 1990. Over a period of its
25 years of history in India, Van Heusen has emerged as a fashion authority for
the ever evolving Indian consumer and has established itself as the one stop
destination for the latest trends. Today, Van Heusen is not only the most
preferred work wear brand, but also effortlessly straddles across the entire
spectrum of occasions like casuals, ceremonial and party wear.
About
Aditya Birla Fashion and Retail Limited: ABFRL
is a part of USD 48.3 billion Aditya Birla Group. With revenue of Rs. 8,118 cr.
spanning retail space of 7.5 million sq. ft. (as on March 31, 2019), it is
India’s first billion-dollar pure-play fashion powerhouse with an elegant
bouquet of leading fashion brands and retail formats. As
a fashion conglomerate, ABFRL has a strong network of 2,714 brand stores across
750 cities in the country. It is present across18000+ multi-brand outlets and
5000+ point of sales in department stores across India. It has a repertoire of
leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter
England established for over 25 years. Pantaloons
is one of India’s largest value fashion store brand. The International Brands
portfolio boasts of - The Collective, India's largest multi-brand retailer of
international brands and select mono-brands such as Ted Baker, Ralph Lauren,
American Eagle and Simon Carter.
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