Innsbruck Attracts Bollywood Fans
Innsbruck – where Bollywood Dreams come True
by Shrutee K/DNS
Indian film lovers visiting the Innsbruck region can explore the locations where Bollywood blockbusters such as “Tiger Zinder Hai”, “Saaho” or “Pardes Mein Hai Mera Dil” were filmed. In cooperation with Salzkammergut Touristik, a popular Austrian DMC based in Bad Ischl, Innsbruck Tourism provides a full-day trip for FIT’s, for single passengers as well.
NEW: The “Bollywood Tour” for FIT’s – discovering the Innsbruck region on the track of the Bollywood stars
Since 2018, the “Bollywood” tour is taking groups from 20 pax onwards to these film locations and other Indian production “hot spots. Now, from 2020, this daytrip from/to Innsbruck is also possible to get booked on a FIT-base, starting from one person. In cooperation with the Austrian DMC Salzkammergut Touristik, flexible independent travellers can also book their individual Bollywood-experience in the heart of the Alps.
“Over the past few years, Innsbruck, the capital of the Alps, has developed into the Bollywood hot spot in Austria. In addition to a visit of the “Tigerhouse” in Praxmar, the highlight of the tour is the ascent to the top of Innsbruck. Our guests will have a breath-taking panorama and a unique view of Innsbruck in a beautiful natural landscape.
As a family-run DMC for all regions of Austria, we look forward to cooperate with Innsbruck tourism and are proud to become a small part of Bollywood’s history in Innsbruck.
Since we have made the experience that Indian group travellers are very enthusiastic about the Bollywood locations, we definitely want to offer the possibility of having this experience to our individual guests too. No Indian guest should miss to visit the locations of the Bollywood films in Innsbruck during a stay in Austria”, says Peter Seebacher – Salzkammergut Touristik
Bollywood meets Innsbruck
In 2017 the Innsbruck region was selected as the location for the Indian action film “Tiger Zinda Hai” (Tiger Is Alive), the largest Indian film production till date in Austria. Since the start of the year, the Bollywood blockbuster has grossed more than $80 million at the global box offices.
In 2019, the Innsbruck region was once again the capital of Indian film-business in Austria. The Innsbruck region provided a perfect backdrop for the film “Saaho”; critical and climactic sequences were shot in Innsbruck and its surrounding areas. Over 250 million views on the content shot in Innsbruck within the last months and still counting.
Facts & figures : In 2019, Innsbruck region recorded around 63,000 overnight stays by visitors from India, an increase of 3% compared to the same period in the previous year. Especially in the low season (January – April & September & October) in terms of Indian travelling habits, the Innsbruck region gained more visitors than in the years before. “The increases of overnight stays mainly in the low season are an indicator that the Innsbruck region is getting more attractive for individual Indian travellers”, explains Andreas Reiter, market manager at Innsbruck Tourismus and responsible for the Indian market. “Therefore we are delighted that we found with the Salzkammergut Touristik an excellent partner in order to offer the Bollywood tour also to individual travellers, who are keen on Bollywood destinations and to broaden the possibilities for FIT’s in the Innsbruck region”, adds Andreas Reiter.
Innsbruck Declares the “Bollywood Tour” Open for FIT guests