Suditi Industries Ltd

CORPORATE/FASHION

It’s a Fashion RIOT at 

2014 FIFA World Cup™, Brazil

RIOT, the youth fashion apparel brand by 

BSE listed Suditi Industries Ltd., bags the 

official apparel licensing rights of the 2014 

FIFA World Cup™, 

Brazil for the entire India

Mumbai: It’s time to wave the flag and experience the football fever as the world’s biggest single-event sporting competition; the 2014 FIFA World Cup™ awaits its unveiling ceremony. Riot, a contemporary youth fashion brand by Suditi Industries Ltd. has successfully bagged the Apparel licensing rights of FIFA this year. Suditi Industries Ltd. has been into knitted garment production for the past 20 years.

As part of the deal Riot is going to roll out exclusive merchandise which will entail not only t-shirts but shorts, boxers, polos, track pants, sweatshirts for both men, women & kids. Targeting the sports-lovers and young enthusiasts in India and abroad within the age-group 18 – 35 years, RIOT strives to target  trend driven active lifestyles, with older demographics becoming more responsive and aligned to great fashion offerings.

Upholding FIFA’s own art packs and enhancing them with youth centric designs which includes embroidery, appliqué, prints, especially heat seal, cold wave and micro hd, RIOT’s collection has been divided into different themes such as country based, the mascot lines, the stadium lines, football inspired prints and official FIFA tag lines and slogans. All the designs find their inspirations from the 2014 FIFA World Cup theme which revolve around the Brazilian Kaleidoscope, love for football and culture.

Pawan Agarwal, Managing Director, Suditi Industries Ltd. states, ‘We at RIOT, aspire to provide a brand which focuses on path breaking offerings competing to eliminate the cost and quality trade off. According to Global Industry Analysts, the sports apparel industry is expected to exceed $126 billion by 2015, our association with FIFA promises worldwide acceptance and increased sales to strengthen and globalize RIOT as a Brand. Having scaled three successful years in apparel retail arena, RIOT brings a holistic fashion offering’.

The price range of T-shirts start from Rs. 599 onwards, Sweat shirts and track pants from Rs. 1299 onwards, Polos from Rs. 999 onwards and boxers at Rs. 499 and above. FIFA official licensed  merchandise will be available at exclusive store of RIOT in Mumbai, Pune, Nashik, Aurangabad and Raipur . Other platforms include selected MBO’s and e-commerce portals such as myntra, flipkart & jabong .

About RIOT: RIOT , a retail venture by Suditi Industries Ltd, is contemporary apparel and accessories brand within fresh and inspiring retail formats. The brand DNA of RIOT is an emotional hook cult as it promises inspirational fashion anytime you feel like it. Be it the funky denims, bottoms, jackets, shirts for men or skirts, dresses, cardigans or tunics for women, RIOT is a one stop shop for all kinds for apparels and fashion accessories like belts, bags and flip flops. The company moves beyond mere buying to make it a worthwhile experience through the RIOT stores. RIOT has recently bagged the official apparel licensing rights of 2014 FIFIA World Cup Brazil for the whole of India. It boasts of renowned associations like the Clothing Manufacturing Association of India, college festivals OF IIT Powai and NIFT and movies like Hostel as a style partner. There are 16 stores across the country including cities like Indore, Pune, Mumbai, Ahmedabad, Aurangabad, Nashik, Nagpur, Raipur, Vadodara, Latur & Goa. Apart from these it is also present in 8 Maya stores, 17 Bharti Walmart stores, and 150 Multi Brand Outlets and e-commerce portals like flipkart, myntra, jabong, fashionara, yebhi and fashionandyou.

About Suditi Industries: Established in 1991, BSE listed Suditi Industries Ltd is managed by Pawan Agarwal. Suditi Industries Ltd. Aims to pursue the path of excellence in its manufacturing activity of knitted fabrics and products with the view to create backward integration and to give global standard products. It specializes in knitting, processing, printing, garmenting, embroidery and retail. Headquartered in Navi Mumbai, Suditi Industries is present in Turbhe and Bhiwandi with a work force of around 900 employees. The 1,00,000 sq feet manufacturing unit which produces 12 tons of fabric a day. It has won accolades and awards by by TEXPROCIL and FIEO for innovation, quality and credibility. It has the certifications like ISO 9000-2000, Oko tex and GOTS.

About FIFA World Cup: The FIFA World Cup™ is the biggest single-event sporting competition in the world and is contested by the senior men's national teams from the 208 Member Associations of FIFA. The FIFA World Cup™ is the showpiece event in FIFA’s four-year calendar, encapsulating the organization’s motto of ‘For the Game, for the World’ by aiming to build a better future. The competition has been played since the inaugural tournament in 1930. FIFA intends to develop and improve the game of football throughout the world. In achieving its mission of 'building a better future', FIFA aims to lead by example and channel the power of football and the influence of the organization on the game and its stakeholders towards making positive impacts on society and the environment. In pursuing its commitment to social development across the globe through football, FIFA accrues funds through various means.