SulaFest 2014

LIFESTYLE

SulaFest 2014 was a huge success and sold out once again

SulaFest was an intoxicating mix of music, wine, food, fashion and much much more at the gorgeous  
Sula Vineyards open air amphitheater.This year had even more terrific international acts and an expanded Electrozone!

The country’s most gorgeously situated eagerly awaited GOURMET world music festival, back in its 7th edition was bigger and better than ever before! The fest saw close to 10,000 fest-goers all who had a weekend to remember and this year was a grander production with even more amazing memories.


SulaFest partygoers enjoyed a mega-mix of great music, wine, drinks, food, fashion and shopping in the idyllic environs of the winery's beautiful open-air, Greek-style amphitheater. SulaFest also saw a stylish new element of cool, edgy fashion. 


VERO MODA launched their high caliber fast fashion forward jeans brand – Noisy May. An additional treat at the fest this year was a beautiful fashion show at sunset with international top models.


This year’s band line-up made SulaFest a true World Music festival with more international artists than ever before – as always a mix of national and international celebrated acts. 


Headliners Gypsy All Stars feature children of the mighty Gypsy Kings carrying on their amazing legacy. On the main stage: Gypsy All Stars (Latin (& featuring Rajasthani folk) Spain/France;  Dub Pistols (Dub, Reggae, Hip Hop) UK ; Shpongle (Electronica, World ) UK; Avial (Rock, Folk-rock) India; Susheela Raman (World, alternative) India/UK; The Dualers (Ska, Funk) UK; Wineet Tikoo (Indie, Sufi) India; Baycity Lights (Soul, Funk, R&B) India ; Vasuda Sharma (Folk, Indo-western fusion) India, along with a host of DJ’s from around the world such as Gaudi Live (Ragga-tronic, Dub, Bass, Live-electronic) and UK, DJ Anna (Tech-house & Techno) Brazil, Tom Peppe (Deep House) Ibiza, The Electrovertz  and Ankytrixx from India and more..


Back and way bigger this year was the very popular “Electrozone” where supercool DJs were spinning some fab House and Techno tales…


SulaFest-goers this year was among others Mohit Burman, Amrita Puri, Hanif Hilal, Arjun Khanna, Kim Jagtiani, Vikram Raizada, Babita Malkani, Lisa Haydon, Malika Haydon, Nina Shah, Mitali Kakkar, Mona Juneja, Vineet Gautam, Sunila Duggal, Cecilia Oldne and Himanshi Choudhry were amongst the few.


Spicing up this great musical line-up and all was the 'SulaFest Bazaar' with a selection of carefully chosen and charming items for sale, like antiques by Scherezad, exclusive SulaFest merchandise, clothes and accessories from “I stole it”, wine accessories from “Dozo Services”, bags from “Princess K” & “Big Bag Theory” and many more!  Furthermore, foot-massages, tattoos, tarot reading, grape stomping, special wine tours and a plethora of fun filled activities rounded off the event.


Apart from wines, fest-goers had other delectable offerings from Remy Cointreau, Grant’s, Mount Gay, Hendrick’s and Asahi among others, ensuring no one goes thirsty for the best.

The food offerings were even more gourmet and varied with 12 different cuisines, befitting a true “Gourmet” fest.


As Sula’s contribution to the local community, Sula welcomed two NGOs at the fest, Sharan and iMAD. This helped create awareness for their work and efforts. Sula also had foot massages on offer where blind masseuse from Metta provided a welcome and fabulous foot spa for the fest-goers.


This year SulaFest had expanded the very popular “Tent City” where one enjoyed the thrills of camping out under the stars and amidst the lush green vineyards. Many fest-goers took this opportunity which was not to be missed!


Wine and fashion have always gone hand in hand, be it at the fashion weeks across the globe or the numerous fashion do’s in the city, wine has always been an integral part of these fashion events. Commenting on this association, Vineet Gautam – Country Head – VERO MODA said “We see SulaFest as a platform for confluence of all things fashionable be it wine, music or style, hence it’s a perfect place for us to launch a new sub brand of VERO MODA – Noisy May, a fast fashion denim brand. Also, the elementary synergy between wine and fashion is very exciting, so we are really looking forward to a fruitful association at both ends”.


Rajeev Samant, CEO and Founder, Sula Vineyards says "Great food. Super libations. Amazing music. Cool crowd. What an amazing day out, what could be better!!"

Once again SulaFest was associating with BlueFROG, India’s leading live music pioneer as music partner and VH1.

About Sula Vineyards
Sula Vineyards is by far India’s first choice in wine. Sula’s award-winning wines are available nationwide at the finest hotels and restaurants, and are also exported to over 20 countries in Asia, Europe, Canada and the US.
The company is also a leading wine and spirits importer under the umbrella of Sula Selections, with a portfolio of prestigious brands from leading producers like Remy Cointreau, William Grant and Sons, Cono Sur, Hardys and Asahi Beer.
Sula’s Nashik Tasting Room, restaurants, amphitheater and Beyond resort will welcome over 180,000 visitors this year, many of them having their first wine experience. Firmly committed to remaining at the forefront of Indian wines, Sula continues to experiment with new varietals, engage in sustainable agriculture, support the local rural economy, and, of course, make wines of outstanding quality and superb value.
For information on the entire Sula brand portfolio, visit www.sulawines.com and more details on SulaFest www.sulafest.net

About VERO MODA:
The story of one of Europe’s largest clothing brands began in 1987, when Bestseller launched VERO MODA – a high quality clothing line with the latest looks at just the right price. VERO MODA’s healthy and successful start provided a solid foundation for the continuing expansion and success of the brand. Since its commencement, VERO MODA has become synonymous with contemporary fashion and designs, which young women across the world desire.

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