SulaFest 2014
LIFESTYLE
SulaFest
2014 was a huge success and sold out once
again
SulaFest was an intoxicating mix of music, wine, food, fashion and
much much more at the gorgeous
Sula
Vineyards open air amphitheater.This year had even
more terrific international acts and an expanded Electrozone!
The country’s most gorgeously situated eagerly awaited
GOURMET world music festival, back in its 7th edition was bigger and
better than ever before! The fest saw close to 10,000 fest-goers all who had a weekend to
remember and this year was a grander production with even more amazing
memories.
SulaFest partygoers enjoyed a mega-mix of great music,
wine, drinks, food, fashion and shopping in the idyllic environs of the
winery's beautiful open-air, Greek-style amphitheater. SulaFest also saw a
stylish new element of cool, edgy fashion.
VERO
MODA launched their high caliber fast fashion forward jeans brand – Noisy May. An additional treat at the
fest this year was a beautiful fashion show at sunset with international top
models.
This year’s band line-up made SulaFest a true World Music
festival with more international artists than ever before – as always a mix of
national and international celebrated acts.
Headliners Gypsy All Stars feature
children of the mighty Gypsy Kings carrying on their amazing legacy. On the
main stage: Gypsy All Stars (Latin
(& featuring Rajasthani folk) Spain/France; Dub Pistols (Dub, Reggae, Hip Hop) UK ;
Shpongle (Electronica, World ) UK; Avial (Rock, Folk-rock) India; Susheela
Raman (World, alternative) India/UK; The Dualers (Ska, Funk) UK; Wineet Tikoo (Indie,
Sufi) India; Baycity Lights (Soul, Funk, R&B) India ; Vasuda Sharma (Folk,
Indo-western fusion) India, along with a host of DJ’s from around the world
such as Gaudi Live (Ragga-tronic, Dub, Bass, Live-electronic) and UK, DJ Anna (Tech-house
& Techno) Brazil, Tom Peppe (Deep House) Ibiza, The Electrovertz and Ankytrixx from India and more..
Back and way bigger this year was the very popular “Electrozone” where supercool DJs were
spinning some fab House and Techno tales…
SulaFest-goers
this year was among others Mohit Burman, Amrita Puri, Hanif Hilal, Arjun
Khanna, Kim Jagtiani, Vikram Raizada, Babita Malkani, Lisa Haydon, Malika
Haydon, Nina Shah, Mitali Kakkar, Mona Juneja, Vineet Gautam, Sunila Duggal,
Cecilia Oldne and Himanshi Choudhry were amongst the few.
Spicing
up this great musical line-up and all was the 'SulaFest Bazaar' with a selection of carefully chosen and charming
items for sale, like antiques by Scherezad,
exclusive SulaFest merchandise, clothes and accessories from “I stole it”, wine accessories from “Dozo Services”, bags from “Princess
K” & “Big Bag Theory” and many more!
Furthermore, foot-massages, tattoos, tarot
reading, grape stomping, special wine tours and a plethora of fun filled activities
rounded off the event.
Apart
from wines, fest-goers had other delectable offerings from Remy Cointreau, Grant’s, Mount Gay,
Hendrick’s and Asahi among
others, ensuring no one goes thirsty for the best.
The food offerings were even more
gourmet and varied with 12 different cuisines, befitting a true “Gourmet” fest.
As Sula’s contribution to the
local community, Sula welcomed two NGOs at the fest, Sharan and iMAD. This
helped create awareness for their work and efforts. Sula also had foot massages
on offer where blind masseuse from Metta provided a welcome and fabulous foot
spa for the fest-goers.
This
year SulaFest had expanded the very popular “Tent City” where one enjoyed the thrills of camping out under the
stars and amidst the lush green vineyards. Many fest-goers took this
opportunity which was not to be missed!
Wine and fashion have always gone hand in hand, be
it at the fashion weeks across the globe or the numerous fashion do’s in the
city, wine has always been an integral part of these fashion events. Commenting
on this association, Vineet Gautam – Country Head – VERO MODA said
“We see SulaFest as a platform for confluence of all things fashionable be it
wine, music or style, hence it’s a perfect place for us to launch a new sub
brand of VERO MODA – Noisy May, a
fast fashion denim brand. Also, the elementary synergy between wine and
fashion is very exciting, so we are really looking forward to a fruitful
association at both ends”.
Rajeev Samant, CEO and Founder, Sula Vineyards says
"Great food. Super libations. Amazing music. Cool crowd. What an amazing
day out, what could be better!!"
Once again SulaFest was associating with BlueFROG, India’s leading live music
pioneer as music partner and VH1.
About Sula Vineyards
Sula Vineyards is by far India’s first choice in wine. Sula’s
award-winning wines are available nationwide at the finest hotels and
restaurants, and are also exported to over 20 countries in Asia, Europe, Canada
and the US.
The company is also a leading wine and spirits importer under the
umbrella of Sula Selections, with a portfolio of prestigious brands from
leading producers like Remy Cointreau, William Grant and Sons, Cono Sur, Hardys
and Asahi Beer.
Sula’s Nashik Tasting Room, restaurants, amphitheater and Beyond resort
will welcome over 180,000 visitors this year, many of them having their first
wine experience. Firmly committed to remaining at the forefront of Indian
wines, Sula continues to experiment with new varietals, engage in sustainable
agriculture, support the local rural economy, and, of course, make wines of
outstanding quality and superb value.
For information on the entire Sula brand portfolio, visit www.sulawines.com and more details on
SulaFest www.sulafest.net
About VERO MODA:
The story of one of Europe’s largest clothing brands began in 1987, when
Bestseller launched VERO MODA – a high quality clothing line with the latest
looks at just the right price. VERO MODA’s healthy and successful start
provided a solid foundation for the continuing expansion and success of the
brand. Since its commencement, VERO MODA has become synonymous with
contemporary fashion and designs, which young women across the world desire.
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