Malaysian Palm Oil Council presents ‘Fun, Food Lifestyle

CORPORATE INDUSTRY/CULTURE

'Fun Food Lifestyle'

An initiative by Malaysian Palm Oil Council

Malaysian Palm Oil Council (MPOC) presents ‘Fun, Food Lifestyle’ a landmark consumer-oriented, event at ITC Maratha, Luxury Hotel, Sahar on 27^th June, 2014. The event “Fun, Food Lifestyle” is designed to provide a platform to learn more about the wonder cooking oil, Malaysian Palm Oil (MPO) in a fun-filled afternoon through interaction with celebrities from sports and Bollywood.

 “Fun, Food Lifestyle”, by MPOC combines fun and cooking after its trade seminar, the Malaysia Palm Oil Trade Fair and Seminar (POTS). The event will see the glamorous Huma Qureshi and former India speedster Irfan Pathan pitting their culinary skills against each other to demonstrate mouth-watering recipes cooked in palm oil, along with master chef Vijay Malhotra of ITC Maratha.

The program will continue with enthralling entertainment and demonstration of how Malaysian palm oil can be used creatively in routine and special dishes by Chef Vijay Malhotra of ITC Maratha. This will help to improve the understanding of palm oil, its applications and its benefits.

MPOC is hosting the “Fun Food Lifestyle” event for the benefit of consumers, to impart information on palm oil’s benefits, dispel myths that they may have heard of and to have some fun at the same time.

The importance that Malaysia places on its trade and people-to-people relations with India, is emphasised by the fact that the Hon Y.B. Dato Sri Douglas Uggah Embas, Minister of Plantation Industries and Commodities of the Government of Malaysia, will grace this consumer event..

About MPOC:

MPOC is headquartered in Kuala Lumpur, Malaysia. Its principal objective is to create awareness about Palm Oil, especially Malaysian Palm Oil, though MPOC does not get involved in the actual trading of palm oil or any other commodity. It also provides consultative services to users of palm oils on technical aspects of the oil. MPOC is charged with spearheading the promotional and marketing activities of Malaysian Palm Oil (MPO) in the effort to make it the leading vegetable oil in the global oils and fats market. This is achieved by enhancing the image of MPO and creating a better acceptance through awareness of various techno-economic advantages and environmental sustainability of palm oil. MPOC’s presence in India demonstrates the importance that Malaysia places on the enhancement of bilateral ties with India in the field of industry, trade and consumer satisfaction. Its Mumbai office organises various

About MPOC Mumbai

Although Malaysia established diplomatic ties with India in 1957, its year of independence from our common colonial masters, MPOC has been present in India since the early 1990s. Previously based in N.Delhi, it shifted its office to Mumbai in 2004. Just as the diplomatic ties have resulted in a better understanding between the governments and the people of the two countries, MPOC’s presence in India has led to a better understanding between the vegoils industry and policy makers of both countries.