Zindagi brings India and Pakistan together on one platform

ENTERTAINMENT/TELEVISION

Zindagi brings India and Pakistan together on one platform

Zindagi held a first of its kind simulcast Bloggers Meet across Delhi, Mumbai and Lahore

Zee Entertainment Enterprises Limited (ZEE), the world’s leading Indian Television Network with 700+ million viewers in 170 countries is has launched its new GEC Zindagi on June 23, 2014.The latest channel reinforces the vision of ZEE’s corporate philosophy ‘Vasudhaiva Kutumbakam – The world is my family’ and aims to unite people in India and across the world with shows produced overseas.As part of its marketing initiatives the channelrecently conducted a never done before simulcast Bloggers meet connecting Delhi, Mumbai and Lahore in association with IndiBlogger.

TheZindagi Bloggers Meet was a huge success, they connected bloggers across the two metro cities, Mumbai and Delhi and gave them an opportunity to converse with prominent Television Producer and DirectorSultana Siddiquifrom Lahore. Also present were ShailjaKejriwal, Chief Creative – Special Projects, ZEEL and popular Pakistani Actor Imran Abbasat The Leela, Andheri to address the Bloggers questions.

 

The bloggers were simultaneously tweeting during the event with a Twitter hashtag specialty created and inspired by Zindagi’smotto ‘JodeyDilonKo.’ The tweets tagged under #JodeyDilonKo were displayed liveasbloggers across the two cities debated on the age old fight of Delhi versus Mumbai, the better city in various aspects. There were a lot of activities and competitions played between the two cities and gifts sponsored by Flipkart and Wildcraft were given out.

 

Imran Abbas, the actor who will soon be seen in Zindagi’s show ‘Mera Naseeb’ said, “I am honored to be a part of this initiative with ZEEL that aims to break boundaries between countries. People across India and Pakistan share the same cultural roots and we both come from the same mitti. We, at Pakistan have grown up watching Indian shows and movies and there is a big fan following of Indian Entertainment in Pakistan. This is the first time Pakistani content is gaining a platform to be officially aired in India. I believe, this kind of an initiative was long due and entertainment is the best medium to dissolve the distances between people’s hearts.”

Zindagi aims to showcase real, friendly, vibrant and premium stories of those from across the world that share similar cultural backgrounds, morals and values that are also intrinsic to India. The channel proposition ‘Jodey Dilon Ko’ is based on the fact that even if people across the globe are culturally different, the stories of their lives are universal. It kicks off with the collection of the best shows picked from across the border that embrace universal emotions. Zindagi is all set for the first ever National launch for a Hindi language channel, as the company believes that the stories showcased on this channel will appeal to the audiences even in Southern India.

Tune into ‘Zindagi Gulzar Hai’ at 8:00 pm, ‘Aunn Zara’ at 8:55 pm, ‘Kaash Main Teri Beti Na Hoti’ at 9:45 pm and ‘Kitni Girhain Baaki Hain’ at 10:15 pm, Monday to Sunday only on Zindagi!!!

About Zee Entertainment Enterprises Limited

Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 700 million viewers across 107 countries.  ZEE has been selected Business Superbrands 2010-11, Industry Validated.

Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, &Pictures, Zee Anmol, Zee Smile, 9X, Ten Sports, Ten Cricket, Ten Action, Ten Golf, Zee Cafe, Zee Studio, Zee Jagran, Zee Salaam, Zing, ETC Music, Zee Khana Khazana and Zee Q. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh. The company’s recently launched HD offerings include Zee TV HD, Zee Cinema HD, Zee Studio HD and Ten HD.

ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. More information about ZEE and its businesses is available on www.zeetelevision.com

About Zindagi

Zindagi is the latest channel to be launched by Zee Entertainment Enterprises Limited (ZEE), one of India's leading television media and entertainment companies. ZEE is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content and with rights to more than 3,500 movie titles from foremost studios and of iconic film stars. Through its strong presence worldwide, ZEEL entertains over 700+ million viewers across 170 countries. Zindagi is a reflection of ZEEL’s corporate philosophy of ‘Vasudhaiva Kutumbakam’ meaning "The World Is My Family'.

The channel will bring international content to India with an underlying theme  that people may be culturally different, celebrating different festivals, living across borders, however, the stories of our lives which are universal bind us together and bring us closer: ‘Zindagi....Jodey Dilon Ko’. Zindagi aims to showcase Real, Friendly, Vibrant and Premium stories and will engage and interact with its audience through diverse shows written by award-winning novelists, literary stalwarts.