‘SINGAPORE INDIAN ICONS OF THE YEAR 2014
THE FIRST EVER AMALGAMATION OF ART, FASHION
AND BOLLYWOOD; PRESENTING:
‘SINGAPORE
INDIAN ICONS OF THE YEAR 2014’
AN INITIATIVE BY SINGAPORE BASED ‘ACT FOR HOPE’,
RUN BY PRERNA JHUNJHUNWALA
AWARDS CEREMONY TO SEE THE BIGGEST NAMES OF
INDIAN ENTERTAINMENT ON 24th AUG,
AT ST. REGIS
EVENT TO SEE DAZZLING AND EXCITING
PERFORMANCES; AND A UNIQUE SEGMENT OF AUCTIONS
India, 30th July, 2014…The first
ever Singapore Indian Icons of the Year
2014 is all set to have glitz, glamour and artistry, congregate in the Lion City - Singapore. For the
first time ever, Art, Fashion and Bollywood – the three pillars of entertainment
of India’s upper crust will converge, leading all ritzy roads to St. Regis, Singapore on August 24th, to raise a toast and celebrate diverse
Indian talent spread across the globe. Christened ‘Camera Catwalk Canvas
- Showcasing the Creative Essence of
India’, the event is being organized by Act for Hope, an initiative by Prerna
Jhunjhunwala and Aashna Chopra, and
will be hosted by the gorgeous Mandira
Bedi.
The
categories of Camera, Catwalk and Canvas
will see a voting process come into play, so that audiences can vote for their
favorites. The nominees will be selected by an eminent jury who will shortlist the best of the
best from across Bollywood, Fashion and Art respectively, post which nominees
opens to audiences across the world for voting. While a large part of the
voting will be done digitally, Act for Hope has tied up with India’s No. 1 FM
network 92.7 BIG FM to extend voting
through the very powerful medium of radio, in India.
The
Singapore Indian Icons of the Year 2014 will showcase the stunning high fashion
couture by India’s leading fashion designer, Gaurav Gupta and Anamika Khanna, presented by Outback Steak House. Top
artists like Kumari Nahappan and Vibhor Sogani, known for their
contributions to Art across Europe, US and Asia also come together to showcase
the rich artistic and cultural landscape of contemporary India. With the likes of Shahrukh Khan, Deepika Padukone, Farhan Akhtar, Vidya Balan,
Priyanka Chopra and Kareena Kapoor expected to lead the
nominations list for their splendid body of work in 2013-14, Bollywood is
expected to be there in full attendance. Coming on board as partners is Yes Bank and Outback, who will present
the Yes Bank Singapore Bollywood Icon of
the Year Award and Outback Fashion icon of the year respectively to the
winners.
A special
highlight of the evening will see the first ever unique live auction, which
will allow bidders a life-time experience which range, a lunch session with ace
investor Rakesh Jhunjhunwala or an expert
training session on the pitch with cricketer Sourav Ganguly, or a bid for the extremely gorgeous Sabyasachi sari worn Aishwarya
Rai-Bachchan at Cannes or for the exceptional art works of leading artists like
T. Vaikuntham, Paresh Maity, Jogen
Chowdhary, Kumari Nahappan and
Vibhor Sogani.
Speaking
on the occasion, Prerna Jhunjhunwala,
Founder, Art for Hope says, “India’s upper-crust has a penchant for all
things fine and hence the idea of bringing together the best of ‘Camera Catwalk
and Canvas’ for those who live life with panache! It is our endeavor to
recognize the extremely talented Indians that the world is proud of. We look
forward to engaging and honoring talent in the times to come, as we celebrate
India!”
Along with
a multi-media marketing plan for the event, along with its telecast on Zee Singapore, the event already has
partners in Yes Bank and Outback Steak House.
Act for Hope brings together distinguished people from various backgrounds who unite over a
shared enthusiasm for fine art, film and fashion, aiming to weave in
Indian culture with the Southeast Asian diaspora. This glamorous platform will
also be used to raise awareness about social causes that need attention and
help garner support for them.
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