Saregama offers an immersive infographic on 31stJuly
On the 34th Death Anniversary of the legendary Mohammed Rafi Saregama offers
an immersive infographic on 31stJuly.
Saregama India Ltd. is marking the 34th Death
Anniversary of the legendary Mohammed Rafi with an immersive infographic on 31st
July. Rafi Saab, as he was fondly known, was arguably the greatest male
playback singer the Hindi film industry has seen.
The infographic will delve into the major milestones in his
life in the form of a timeline. A breakdown of his collaborations with various
music directors and lyricists is shown, in the form of raw numbers and
statistics. 34 interesting bits of trivia about him have been expertly put
together. In addition, the languages he sung in and the Awards he won, both the
Filmfare and the National Awards, are also mentioned. Some of the greats who
influenced him, as well as those he influenced, is depicted in the form of
images. Besides, some other quirky aspects of the man, such as his hobbies, are
covered as well.
Born in a village near Amritsar, Rafi Saab was noted as a
gifted singer from a very early age. After singing at a concert meant for KL
Saigal, he got his break in Bollywood, singing for Naushad in a 1944 film. He
ruled the roost for a large part of the 1950s and the 1960s, when he won half a
dozen Filmfare Awards, as well as a National Award. After a quiet period in the
early 1970s, he came back with another National Award winning performance in
1977. A consummate singer till his last breath, he recorded a song for the 1981
film AasPaas a few hours before his passing. He breathed his last on 31st
July, 1980, leaving behind an enduring body of work.
Covering the legends of Indian music has now become a
tradition for the company, having previously made similar infographics for
music director RD Burman and singer M Balamuralikrishna. This is because it is
the perfect way to convey information and engage with fans and aficionados in
the digital medium. The aim is to bring the life of our stalwarts in a form
that is easy to understand and enjoy.
Besides the infographic, Saregama is also releasing a series
of 11 interactive jukeboxes on YouTube. A dedication to the versatility of the
man, each jukebox will consist of 34 songs and will cover a different mood,
such as melancholy and romance.
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