PAUSE WINES LAUNCHES ITS FIRST WINE FEST
Pause Wines launches
‘A Tryst with Pause Wines’
First Wine Fest held at
Pause Dindori Vineyards
Announces expanding to national and international markets,
spreading wings to newer borders
Before the onset of the sun baked days, Pause Wines, the finest wine producer and provider in the country, celebrated its first ever Wine fest with ‘A Tryst with Pause Wines’ at Pause Vineyards in Dindori. Renowned wine enthusiasts, wine correspondents and influencers came together to experience the making of authentic wines while sipping the drink with a serene view overlooking the vineyards. The premium wine maker organized a fun filled evening which entailed a session of wine trail, wine tasting and grape stomping accompanied with music. As a part of the fest, the company also announced its future plans of spreading out to the national and international markets.
The event of ‘A Tryst with Pause Wines’ commenced with an informed session by the wine connoisseur at Pause Winery who briefed the visitors on the wine making process which is setup with imported equipments from the land of vino delights ‘Italy’ and taking them through the step by step procedure of wine testing in the in-house testing lab. The expert threw light on the production figures saying that the total volume of Classic Varietals, the premium wines is around 1 lakh litres, semi premium around 50,000 litres, medium range is close to 2 lakh litres and premium port is 2.5 lakh litres. He mentioned that the company uses optimum hygiene and clean processes while making wine under controlled conditions.
This winery walkthrough was then followed by an official press meet where Mr. Rajesh Patil, Founder and Managing Director, Pause Wines, who himself is a well-travelled food whiz took through the journey of Pause Wines, the wine making process at the winery and highlighted information on Pause Vineyards in Dindori while also announcing the expansion plans of the company.
, Mr. Patil said, “Pause Wines has successfully set footprints in Maharashtra, Karnataka and Goa. We now plan to spread across Rajasthan and Agra by 2015 fiscal and Northern India by 2016 fiscal. The company has recently been approached by a Chinese firm who wishes to market the Pause Wines products taking the brand to the foreign land.”
Stressing on the importance of quality, Mr. Patil said, “The Company uses 100% wine varietals without mixing and only the best quality grapes are used for the production, without compromising on quality to adjust costs.”
On the health aspect, Mr. Patil highlighted, “Pause Wines is the only Indian wine brand that provides nutritional information on its wines. This gives our patrons a fair idea on the amount of sugar and fat involved which is especially useful for those on diet or suffering from diabetes.” “If wine is consumed in appropriate quantity, it is certainly healthy, especially for the heart,” he says.
Shedding light on the Pause Vineyards at Dindori, Mr. Rajesh Patil said, “Our Pause Vineyard at Dindori is spread across 100 acres of rich, fertile farmland with perfect sunshine and red lateritic soil to grow best quality wine grapes. The vineyard is ideally located in close proximity to the backwaters of the Karanjwan dam which wrap it from 3 sides that is the North, East and South. This creates the most suitable weather condition of warm days and cool nights for growing juicy grapes thus leading to quality wine production.”
After a brief interaction with Mr. Patil, the visitors proceeded to experience the wine trail understanding different grape grown at Dindori Pause Vineyards where the expert stressed on the importance of handpicking grapes with optimum maturity. He also mentioned that picking up grapes early in the morning is beneficial as the grapes are fresh and the aroma is delicate while also mentioning about the idyllic transportation to the winery in the climate-controlled vans.
Enjoying the wine trail at sunset and in the cool breeze, the audience then went ahead for a session of grapes stomping and wine tasting under a beautiful shamiana accompanied with light music arranged especially for the guests, making the evening a memorable one.
The audience beamed with excitement during the wine tasting session where 9 varietals of authentic wine were served, some of which are custom made keeping in mind the taste of the Indian consumers. The rich portfolio of classic premium wines built painstakingly by Pause Wines include nine varietals spread across Shiraz, Cabernet Sauvignon, Merlot, Zinfandel, Sauvignon Blanc, Chenin, Chardonnay to Rose wines.
Talking about the gala event, Mr. Rajesh Patil commented, “This Wine Festival initiated by us aims to bring together the wine aficionados for a leisure time while getting to know the making of wine. The successful evening saw a lighter side of the formal interaction thus encouraging more such gatherings of wine over dine.”
Considering the growing culture of wines in India and the encouraging response from visitors this year, the company aims to make the fest,
‘A Tryst with Pause Wines’, an annual property. Growing demand for premium wines due to urbanization, change in lifestyle, rising demand by women, escalating concept of wine and dine and the rich health benefits is calling for more such events for wine lovers to come together to understand, enjoy and relax over wines.
Comments
Post a Comment