TOTAL OIL & BADMINTON WORLD FEDERATION ANNOUNCED PARTNERSHIP FOR 2015 TO 2018
TOTAL & BWF
NEW ENERGY IN BADMINTON
Energy giant Total partners with
BWF as the title sponsor of BWF Major Events
to promote badminton
and increase
its Asia-Pacific presence
by Shrutee K /DN
The Badminton World
Federation (BWF) and energy giant, Total, recently announced a landmark
multi-million-dollar partnership from 2015 until 2018 covering both BWF Major
Events and the MetLife BWF World Superseries.
This deal will see Total
assume title sponsorship for all BWF Major Events – starting with this year’s TOTAL
BWF World Championships in Jakarta, Indonesia – and including the TOTAL BWF Thomas & Uber Cup Finals and
the TOTAL BWF Sudirman Cup. It breaks new ground for Total which mainly focuses
its branding activities on the motorsports arena.
Welcoming Total to the
international badminton family and highlighting common characteristics such as
powerful performance, technologically advanced precision and especially
endurance - key product values of Total – BWF President Poul-Erik Høyer hailed
the new sponsorship a “natural fit”, adding “it is significant that one of the
major players in the global energy industry will now be partnering with
badminton – the fastest racket sport which also requires incredible stamina”.
“I am proud to announce
this partnership with a global company like Total, entrusting badminton to
convey its corporate message and values. I am convinced badminton will also
benefit from this association with Total’s strong principles and corporate
profile.
“Both badminton and Total
are expanding globally and share core values such as equal opportunity, local
integration and continued innovation. It is a partnership that appeals to us on
a strong philosophical level and reflects how we want to portray badminton in
the corporate marketplace. BWF looks forward to a long and fruitful
relationship with our newest partner.”
Noting badminton’s growing
mass appeal, Total Marketing & Services Asia Pacific, Senior Vice
President, Francois Dehodencq said:
“We are very pleased to be
the first global energy company to partner with BWF to promote the badminton sport.
The suite of world-class events which BWF hosts represent the best of
individual and team competition, and feature elite athletes from across the
world. Moreover, almost 80% of the Olympic badminton medalists hail from Asia
Pacific, a region where Total is committed to grow our presence.”
Total Oil India, Chairman
& Managing Director B Vijay Kumar elaborated further: “TOTAL is committed to
delivering outstanding performance with its world class products marketed in
India. TOTAL identifies badminton as a game of athletic endurance, alongside
our globally active role in performance and endurance motorsports.
“Badminton as a sport is gaining national attention
especially as some of the finest players of this sport are from India. TOTAL looks
forward to this association with BWF to promote badminton as a strong sporting
event in the country”
Total is an official sponsor of
the MetLife BWF World Superseries Yonex Sunrise India Open 2015, taking place
between 24th – 29th March 2015 at Siri Fort Auditorium in
New Delhi.
About BWF
BWF is the
international governing body of the sport of badminton, recognised by the International
Olympic Committee. The purpose and objectives of BWF include regulating,
promoting, developing and popularising the sport of badminton throughout the
world and organising, conducting and presenting international events at the
highest level.
The Badminton World Federation
(BWF) has its headquarters in Kuala Lumpur, Malaysia, with 180 Members
Associations worldwide.
Website: http://www.bwfbadminton.org/
Facebook: https://www.facebook.com/bwfbadminton
About
Total
Total
is one of the largest integrated oil and gas companies in the world, with
activities in more than 130 countries. Its close to 100,000 employees put
their expertise to work in every part of the industry – exploration and
production of oil and natural gas, refining and marketing, new energies
particularly solar industry, trading, and chemicals. Total is working to help
satisfy the global demand for energy, both today and tomorrow.
Websites: www.total.com / www.lubricants.total.com
About
TOTAL in Asia-Pacific
The
Marketing and Services branch for Asia-Pacific is headquartered in Singapore.
Employing over 4,000 employees spread across 20 countries, our teams are driven
by innovation and growth bringing to our customers a wide range of products and
services including retail networks, lubricants, LPG, special fluids, aviation
and transport fuels.
TOTAL has been present in India since 1993
through its various subsidiaries engaged in the petroleum & gas sector.
Total Oil India with 600 employees has a growing presence in the business of manufacturing
and marketing lubricants for automotive and industrial applications under the
brand name of TOTAL. The company is also actively present in the businesses of LPG
for domestic and commercial applications, Modified Bitumen products, Special
Fluids and Additives.
for more information please log on to Web: www.total.co.in, www.total.in / Facebook: www.facebook.com/TotalIndia
for more information please log on to Web: www.total.co.in, www.total.in / Facebook: www.facebook.com/TotalIndia
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