Living Foodz for the premium and evolved

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by Shrutee K/DNS

Mumbai 25th November, 2015: Alpha Club, the recently launched monthly communique by BARC that offers analysis and insights into NCCS A1, A2, and A3 viewership of 6 Mega Cities has shared GTVTs of channels under the food and lifestyle genre. Living Foodz, the premium foodtainment channel has sweeped the GTVTs with 50% share as compared to the complete genre by achieving 1591 GTVTs in this exclusive audience pie.

GTVT
Share %
Channels
A1
A1
Living Foodz
1591
50%
Food Food
632
20%
Fox Life(v)
348
11%
TLC
302
10%
NDTV Good Times
296
9%
Grand Total
3169
100%


With the goal of building robustness into the analysis, Alpha Club presents cumulative data of preceding 4 weeks for Rat’000, Coverage’000, and ATS(Viewer). Channels for which data has been released for all 4 weeks are covered. With consistent innovation in programming, marketing and distribution to make Food Fun, Living Foodz has maintained its pole position and with new line up of shows the channel is sure to enthrall one and all.

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