COLORS Mumbai Pinkathon 2016 successfully completes its Fifth edition in Mumbai with 10,000 Women Participants

India’s biggest all women’s  run, organized by Maximus MICE & Media Solutions Pvt. Ltd. under the aegis of United Sisters Foundation, saw women across age groups and from all different strata of society participating  in the multi-category run to raise awareness about the importance of a healthy lifestyle for women & issues like breast cancer

by Shrutee K/DNS

Mumbai, December 18, 2016: COLORS Mumbai Pinkathon, empowering Indian Women, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer, successfully concluded its Fifth edition in Mumbai on Sunday, December 18, 2016 at MMRDA, BKC. 10,000 women across age groups and from different segments of society participated enthusiastically in the V Wash plus 3 km, Mia by Tanishq 5 km, Sofit Soya Milk 10 km and UN’s He for She 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman along with prominent personalities like Mr. Raj Nayak, CEO - COLORS who expressed their wholehearted support for the noble cause. Medical Partner Apollo Hospital provided a Medical tag for every participant of the COLORS Mumbai Pinkathon 2016. This medical tag will facilitate a free Mammogram to all the participants above 44yrs of age and a free medical examination check-up for those who are under 44yrs from Apollo Hospital.

Some of the noteworthy participants in the run were a group of 70 visually impaired girls and 50 hearing impaired girls running the VWash plus 3KM/Mia by Tanishq 5km/Sofit Soya Milk 10km distance with enthusiasm. Additionally, the run witnessed a squad of cancer survivors who participated in the Vwash Plus 3KM and Mia by Tanishq 5km run 20 Baby wearing mothers carrying babies just a few months old walked the Vwash Plus 3KM distance. The run had participants as young as 4 months and as old as 84 years.

Commenting on the success of the Colors Mumbai Pinkathon Milind Soman, Founder Pinkathon said, “COLORS Mumbai Pinkathon, Empowering Indian Women is more than a Marathon. It is the seed of change. It is the beginning of a movement carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself. We are delighted to have such diverse crowd right from young school students, housewives, corporate, cancer survivors, underprivileged and visually impaired girls participating in COLORS Mumbai Pinkathon.”

Adding further, Mr. Raj Nayak, CEO – COLORS said, “Women are the core of our belief system; not a single day goes by without their involvement in our daily decision-making. Today, as we celebrate their health and contribution to our lives, it is very encouraging for us to see more than 10,000 women stand in solidarity for this battle against breast cancer. Women are an integral part of our ethos at COLORS, and we are thrilled with this association with the COLORS Mumbai Pinkathon which allows us to, in our own little way, thank them for their contribution in making us what we are today.” COLORS Mumbai Pinkathon has received huge response from corporate sponsors like Bajaj Electricals, Mia by Tanishq, VWash Plus, Sofit Soya Milk, Reebok.

Reema Sanghavi, Managing Director, Maximus MICE & Media Solutions Pvt. Ltd and Co-founder Pinkathon said, “Pinkathon is close to my heart. I am passionate about this noble cause of health & fitness for all women. Maximus is proud to organize Pinkathon across cities in India and touching so many lives. It is our leading Intellectual Property. Pinkathon will be organized in 8 cities in India in 2017. I am simply overwhelmed with tremendous response in Mumbai and this will certainly motivate us to do much more going forward.” Bajaj Electricals pledged to plant 1000 trees to highlight the connection between healthy lifestyle and healthy environment.

About Maximus Mice & Media Solutions: Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus events is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.

About ‘COLORS’: is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii, Udann, Karmphal Data SHANI, Ek Shringaar…Swabhimaan, Kasam…Tere Pyaar Ki, Jhalak Dikhhla Jaa, Comedy Nights Bachao Taaza, Naagin 2, Bigg Boss, Rising Star, Chandrakanta, Sansui COLORS Stardust Awards and Dil Se…Dil Tak amongst others. 

About ‘VIACOM 18’: is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema

About Women’s Cancer Initiative – Tata Memorial Hospital (WCl-TMH): Women’s Cancer Initiative – Tata Memorial Hospital is a non for profit NGO led by, Dir. Tata Memorial Centre. Dr.R.A.Badwe, President, Mrs.Devika Bhojwani, Vice- President and Dr.Sudeep Gupta General Secretary along with other cancer physicians & surgeons and volunteers.

The Initiative's core activity comprises material support of socially and economically disadvantaged women who are diagnosed to have breast and gynaecological cancer. The Initiative has supported hundreds of such women to complete their prescribed treatment with chemotherapy, hormonal therapy, radiation therapy, and surgery and rehabilitation therapy. The Tata Memorial Centre (TMC) is a grant-in-aid Institution of the Government of India that is run under the supervision of the Department of Atomic Energy. It comprises of the Tata Memorial Hospital (TMH) and the Advanced Centre for Training Research and Education in Cancer (ACTREC). The TMC has a 70 year long   and proud history of service, education and research in the field of cancer.