LUX GOLDEN ROSE AWARDS CELEBRATES WOMEN ON SCREEN

Unveiling a new chapter in the history of Bollywood, where men celebrate the women of cinema

by Shrutee K/DNS

Mumbai, December 16th, 2016: The premiere edition of the Lux Golden Rose Awards, which was held at Film City in Mumbai, marked the first of its kind award show where iconic female characters as portrayed by the leading ladies of Bollywood were awarded and celebrated. This unique awards proerty has been conceptualized by Wizcraft and media agency Mindshare.

The ceremony was a grand affair and was graced by some of the most legendary and popular faces of the fraternity like Sharmila Tagore, Madhuri Dixit, Sridevi, Katrina Kaif, Deepika Padukone, Anushka Sharma, Kareena Kapoor, Jacky Shroff, Shahrukh Khan, Arjun Kapoor and many more. The performers entertained audiences with their mesmerizing and colorful jigs, and the novel combination of hosts had all in splits throughout the evening. Shahrukh Khan’s evergreen wit combined with Arjun Kapoor and Karan Johar’s hilarious dramatics was very well received and appreciated.

B Town regulars and other spectators for the evening were in for a memorable surprise as they watched gorgeous women and handsome men pay tribute to some of the most loved songs of Bollywood. While Aditi Rao Hyadri looked enchanting in her classical attire as she performed on Umrao Jaan, Shriya Saran looked bubbly and energetic as Madhuri while paying an ode to her on the hit song ‘Ek Do Teen’. Sushant Singh Rajput and Shahid Kapoor captured the audiences’ attention with their high voltage performances on a motley of songs, while Katrina stuck to her own signature hits concluding with the season’s favorite ‘ Kaala Chashma’. 

On introducing these awards, Sandeep Kohli Executive Director, Personal Care, Hindustan Unilever Limited said, “It gives us immense pleasure to unveil a new chapter in the history of Bollywood by introducing the Lux Golden Rose Awards. We feel that fans of cinema across the country would love to see their favorite Bollywood actresses being recognized for their beauty and elegance on a fantastic platform and we eagerly look forward to our premiere edition of the awards.”

Sabbas Joseph, Director, Wizcraft International said, “Lux Golden Rose Awards is a unique Bollywood award. It is a platform where men celebrate women for the glamourous characters they play in movies. We were thrilled to work with partners like Mindshare who helped bring alive the uniqueness and essence of Brand Lux in every inch of the experience. Every aspect of the show is unique. The categories, the performances, and the celebrations”

As a brand, Lux has always been associated with the cinema world and was the first brand that highlighted the beauty and style of actresses. Being a brand favorite of several Bollywood actresses, Lux takes forward its beauty legacy of 90 years from Leela Chitnis who was the very first actress to endorse Lux to today’s leading ladies like Kareena Kapoor and Deepika Padukone and celebrates their beauty and grace on a glamorous dais with Lux Golden Rose Awards.

Kareena Kapoor was awarded the ‘Glamor Diva of the Year, and Deepika Padukone won the ‘Iconic Look of the Year’ award, making them the big winners of the evening. Tapsee Pannu was named the ‘Rising Star of the Year’ , Alia Bhatt won ‘The Most Lovable Character of the Year’, Priyanka Chopra won ‘International Face of the Year’ among others femme fatales who were recognized and awarded that evening.

The award ceremony was a grand success and it created a platform for a larger than life celebration of the divas of Bollywood. 

Lux Golden Rose Awards will air this Sunday 18th December at 6 PM only on Zee TV

About Wizcraft International Entertainment Pvt. Ltd.: Wizcraft International Entertainment, India’s leading media and Entertainment Company is dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious International Indian Film Academy (IIFA) Awards & Weekend for 17 years in over 12 countries, Wizcraft has contributed towards brand building for India across the world.

Wizcraft has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian Cinema and culture to the world. Wizcraft’s growth story reflects the evolution of the Indian event management & entertainment industry itself. Driven by its vision “Believe in the power of your dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.