Sony Pictures Networ acquires the on-air and digital broadcast rights of Super Fight League
Fights to be broadcast on SONY ESPN and SONY ESPN HD channels
Fights to be live-streamed on SPN$B!G(Bs digital platform, SonyLIV
Opening Ceremony to be broadcast on Sony MAX
by Shrutee K/DNS
Mumbai, December 19, 2016: India$B!G(Bs first mixed martial arts promotion, Super Fight League – promoted by British business magnate and sports enthusiast Mr. Bill Dosanjh and British professional boxing sensation and two-time world champion Amir Khan today announced Sony Pictures Network India (SPN) as the official broadcast partner for the first ever MMA league to be hosted in India from 20th January – 25th February 2017. The fights will be broadcast live on SONY ESPN and SONY ESPN HD channels while the opening ceremony will be shown live on Sony MAX. The franchisee based league that will feature eight teams, being organized in association with the All India Martial Arts Association (AIMMAA) and will commence with the opening ceremony on 20th January 2017. SPN also has the broadcast rights for the league across Sri Lanka, Pakistan, Bangladesh, Nepal, Bhutan, Afghanistan and Maldives.
Mr. Bill Dosanjh, CEO and Principal Founder, Super Fight League, $B!H(BSONY ESPN is the channel that is synonymous for bringing MMA to the television sets of the Indian audience. We at Super Fight League are really excited about Sony Pictures Networks India coming on board as the broadcast partners for the inaugural edition of the league. Having Sony as the broadcast partner will help us in our endeavor to reach the maximum variety of audience and make Super Fight League a household name for MMA in India.$B!I(B
Mr. Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Network, $B!H(BHaving been a forerunner in popularizing MMA, the sports cluster of Sony Pictures Networks India is the premier destination for viewing mixed martial arts. We are pleased to announce the expansion of our MMA portfolio with the addition of the Super Fight League which is India$B!G(Bs first mixed martial arts league on our network.$B!I(B
The fights in the league will be held over Friday, Saturday and Sunday and will be broadcast from 7-9 PM over the weekend and can also be streamed live on SonyLIV.
About Super Fight League: Super Fight League (SFL), a platform to promote one of the world$B!G(Bs most favourite combat sport $B!>(B Mixed Martial Art, was founded by British Business magnate, Mr. Bill Dosanjh. The event was first launched in India in 2012 and then travelled to America.
In the past three years, SFL has been arranging fight nights for select audiences through Invitation $B!>(B based events in India, USA, Canada and UAE. The matches are also broadcasted on their official YouTube channel www.youtube.com/sfl. Super Fight League is currently the biggest MMA Promotion in Asia and GCC Region and the third biggest digitally viewed league in the world.
About the Sports Cluster, Sony Pictures Networks India: SONY SIX, India$B!G(Bs Premier Sports Entertainment Channel, was launched in 2012 and is the first sports channel owned and operated by Sony Pictures Networks India (SPN). In January 2016, SPN expanded its sports cluster in collaboration with ESPN to launch the SONY ESPN cluster of channels. The Sports cluster of Sony Pictures Networks India has rights to broadcast some exclusive domestic and international sporting content including; The VIVO IPL, 2014 FIFA World Cup™, UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup™, 2018 FIFA World Cup™, The Emirates FA Cup, LaLiga Santander, Tim Serie A, Copa America, The Australian Open, ATP World Tour Masters 1000 events, ATP World Tour 500 events, ATP World Tour Finals, The Champions Tennis League, The NBA, TNA IMPACT WRESTLING and The Ultimate Fighting Championship (UFC)
About Sony LIV: Sony LIV is the first premium Video on demand (VOD) service by Sony Pictures Networks$B!G(B (SPN) providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 21 years of rich content from the network channels of Sony Pictures Networks$B!G(B Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews. With 25 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, Sony LIV launched India$B!G(Bs first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country$B!G(Bs first digital video-on-demand (VOD) platform to introduce an innovation of this nature. Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions
About Sony Pictures Networks India (SPN): Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV - the Digital Entertainment Channel, and, SPN$B!G(Bs Motion Pictures division, formerly MSM Motion Pictures.
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