Future Group empowers it's customer to decide the product prices

by Shrutee K/DNS

Mumbai, 26th December: Future Group proves its thought leadership yet again with its recent initiative which lets the customer to decide the price of products. With focus on empowering its customers and serving them better, Future Group has announced a twitter-led movement –#DecideYourPrice – through which the customers can retweet about the company's product announcement. More retweets means greater the price drop!

“Prices have predominantly been dictated and governed by businesses and prevailing markets. This mechanism somehow overlooks the human factor and the role that customers play in making a business successful. So, with this twitter-led movement, Future Group aspires to give greater weight age to its customer’s needs. The intent is simple, it is to serve our customers better," says Mr Kishore Biyani, Group CEO, Future Group.

While Future Group will announce its branded bestseller products on Thursday, 22nd December at 6pm customers are required to simply retweet their announcement between 6pm to 10 pm. Every single time a customer does so, the price of the product will see a decrease in rupee or percentage terms. The lowest price finally established by the customers will be marked as the final price at which the customer can buy the product from any Big Bazaar store across the country between 24–25th December.

This revolutionary idea that aspires to reevaluate a conventionally business-driven market and give its buyers the right to decide the prices, will fuel a major paradigm shift in the entire retail world. 

About Future Group: Future Group is the pioneer in the Indian retail sector and focuses on developing and operating modern retail networks, consumer goods brands and logistics networks for the consumption sector in India.  Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group's core value of 'Indianness'. The group's corporate credo is, 'Rewrite rules, Retail values'.

Future Group operates through its four listed entities –Future Retail Limited, Future Lifestyle Fashions Limited, Future Consumer Limited and Future Enterprise Limited. Collectively, Future Group operates around 18.5 million square feet of retail space in over 240 cities and towns across India and provides direct employment to over 40,000 people. Around 30 million Indians are part of Future Group's loyalty networks.