Reliance Games to foray into the Augment Reality and Virtual Reality Space Partners with GoPhygital
by Shrutee K/DNS
Mumbai: Reliance Games, a part of Reliance
Entertainment – Digital, the digital entertainment focused business of the Anil
Dhirubhai Ambani Group (ADAG), announced its foray into the fast growing
Augmented Reality and Virtual Reality space by announcing its alliance with
GoPhygital, a Mumbai based venture focused on creating immersive AR, VR and MR
experiences. According to a recent report by
IDC, the total worldwide spending on AR and VR industry will increase to almost
US $215 Bn by 2021 from current spending of US $11.4 Bn in 2017. As a part of the alliance, Reliance
Games and GoPhygital will partner and develop Augmented Reality and Virtual
Reality based apps, games and experiences which will be based on original IP
and licensed IP.
Speaking about the association and
their foray into AR and VR, Amit Khanduja, CEO of Reliance
Entertainment – Digital says, “We are delivering a
console experience to our mobile consumers and we will continue to push the
boundaries for apps and games with AR and VR. As we continue to invest heavily
in the new technology, we
are at the threshold of a big revolution in how digital content will be
consumed, and consumer experiences and behaviour will change, in the days to
come. Currently our Creatives teams are working on analyzing the player data
and designing levels and games to use fron their real world to augment players
virtual world.
Reliance Entertainment – Digital
has always been one of the market leaders when it comes to engaging and
entertaining our users, be it through our games like WWE Mayhem and Real Steel World Robot boxing or VOD apps
like BigFlix. We are happy to partner and work closely with the GoPhygital
team, who understand this emerging medium of story-telling, in creating
immersive experiences for our audiences.”
Speaking about their association
with Reliance Entertainment – Digital, Hitesh Jain, Founder and CEO of
GoPhygital said “We are proud to be associated with Reliance Entertainment –
Digital, who over the years have redefined the rules of the game when it came
to digital entertainment. We look forward to working closely with them in creating
the next level of entertainment.”
GoPhygital is already working on an
Augmented Reality based casual game, that leverages Apple’s ARKit technology,
which will be launched soon by Reliance Games.
About Reliance Games, Reliance Entertainment – Digital
Reliance Games, a leading Freemium entertainment
developer and publisher, is a division of Reliance Entertainment Group which is
part of Reliance Group. Reliance Games blockbuster hits
include Into The Badlands: Blade Battle, the Real Steel Series, Drone 2 Air
Assault, Monster Trucks Racing, Hotel Transylvania 2, Pacific Rim, Super Pixel
Hero and a slew of exciting mobile games developed in association with
Hollywood Studios such as DreamWorks- SKG, Sony Pictures, Paramount Pictures,
AMC, Disney, A&E, Columbia Pictures, Warner Bros and more. With over 250+ million downloads
globally, Reliance Games currently operates three studios supporting gamers
worldwide. Award winning titles can be enjoyed through iTunes, Google Play,
Amazon and 80 leading networks across 40 countries. More information about
Reliance Games is available at www.reliancegames.com .
About GoPhygital
GoPhygital (http://www.gophygital.io) is a
venture focused on providing immersive, experiential solutions to its
client-partners using Augmented Reality, Virtual Reality, and Mixed Reality as
the core offerings. GoPhygital is a SBU of WITS Interactive, a Mumbai based
DesignTech agency with offices in Munich and London.
About WITS
Interactive
WITS Interactive (http://www.wits-interactive.com) is a
DesignTech Agency working across digital, print, film and offline medium to
provide integrated communication strategies to its clientele. The WITS
Interactive Group through its divisions; Black Pepper (Exhibitions, Events
& Retail Design), GoPhygital (Experiential solutions through AR, VR, MR),
and CreateID8 (Strategic Brand Design Agency) works across the entire spectrum
of brand communication and engagement right from brand identity creation to
brand engagement and evolution. With 80 people across 3 offices in Mumbai, Munich, and
London, WITS Interactive has worked with companies across verticals like media
& entertainment houses, publishing, pharma and healthcare, manufacturing,
gaming and advertising agencies to effectively deliver the right communication
solutions since its inception in 2000.
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