FOREVERMARK CELEBRATES ITS ASSOCIATION WITH OM JEWELLERS WITH GORGEOUS DISHA PATANI

by Shrutee K/DNS

Mumbai, 29^th November 2017: OM Jewellers, a brand that embodies trust and Forevermark, the diamond brand from the De Beers Group of Companies have been associated for over 5 years. To celebrate their association the gorgeous actress Disha Patani visited the OM Jewellers exclusive diamond showroom. Forevermark encompasses the promise of beautiful, rare, and responsibly sourced diamonds, while OM Jewellers focusses on trust and authenticity. The synergy of these two brands has brought about an ideal collaboration over the past few years.

Celebrating this partnership, was the talented film star, Disha Patani who attended the event wearing stunning jewellery crafted with Forevermark diamonds. “A Forevermark diamond is something that will be passed down from one generation to the next and will stand the test of time. Each Forevermark diamond has a unique identification number which is a testimony to its promise. OM Jewellers is the most trusted jeweller in the city, offering the finest selection of jewellery.  It is truly an honour to be a part of this event as Forevermark and OM Jewellers celebrate their association.” said the actor.

Attending the event, Mr. Stephen Lussier, CEO, Forevermark, said, “With a heritage of 128 years of diamond expertise, Forevermark goes beyond the 4Cs to select the world's most beautiful diamonds. Every Forevermark diamond is inscribed with a Forevermark inscription and is an assurance that the diamond is beautiful, rare and responsibly sourced. We ensure that we work exclusively with experts who are passionate about diamonds and committed to excellence like OM Jewellers who live up to the promise of the brand.” Speaking on the occasion, Mr Sachin Jain, President, Forevermark India, said, “Forevermark is proud to be associated with OM Jewellers, one of the most trusted retailers in Mumbai who embodies family values. Forevermark only partners with authorised retailers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. We look forward to continuing our long-standing relationship with them.”

Highlighting the partnership, Bhavin Jhakia, CEO, OM Jewellers said, “Less than 1% of the world’s diamonds are eligible to become Forevermark. We are delighted to be associated with Forevermark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. We at OM Jewellers take pride in our jewellery and this association has enhanced our offering to our customers.” OM Jewellers has a wide variety of Forevermark diamond jewellery on offer including the ace designer Bibhu Mohapatra’s Artemis Collection, The Twogether collection, The Circle of Trust as well as the latest Autumn Winter Trend Collection of the Declaration Trend that signifies the power of communication through jewellery and the Geo-Deco Trend that focuses on geometrical elements at its core that brings about balance, proportion and symmetry to create a harmonious whole. The Forevermark collection is available for sale at OM Jewellers, Borivali. For further details please call the store on 022 61587000.

ABOUT FOREVERMARK

Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced. Forevermark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance. Less than one percent of the world’s diamonds are worthy of the Forevermark inscription. Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.

FOREVERMARK INSCRIPTION & GRADING

Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities - cut, colour, clarity and caratage - of each Forevermark diamond.  Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to www.forevermark.com.

ABOUT OM Jewellers

OM is more than jewellery. It embodies family values, based on trust & understanding. In 1939 Damji Jakhia started a small jewellery workshop in Gujarat. 1969, his sons, Narenda Jakhia & Mukesh Jakhia established an enterprise in jewellery manufacturing by the name NM Jewellers. Progressing to 1989, they expanded into jewellery wholesale globally and introduced 916 hallmarked jewellery in India. In 1999, they opened their first retail store in Borivali under the name OM Jewellers. Their second store was opened in 2011, in Mulund. Today, run by the third generation, OM has transformed into a jewellery brand of the 21st century by entering the digital space.