Amway Launches Artistry Essentials in India

 A revolutionary unisex range infused with nature and perfected with science  

         The skincare market in India is pegged at INR 11600 crore and growing at a rate of 12.7% CAGR over past 5 years.

         Amway for the first time launches a ‘set of products’ which are suitable for all skin types under the ‘Artistry - India’s No. 1 premium skincare brand’       

The new range consists of Acerola Cherry, Cucumber, Chamomile, Avocado & Jojoba Beads that balance oil and hydration level in the skin

by Shrutee K/DNS

Delhi, 21^st March, 2018: Amway India, the country’s largest direct selling FMCG Company launched “Artistry Essentials”, a new skincare range under its premium skincare brand ‘Artistry’. Enriched with the goodness of natural ingredients and perfected with science, Artistry Essentials helps to complete the daily essential skincare routine in just 3 minutes* to help revitalize and restore radiance of the skin.

Commenting on the launch, Sundip Shah, Chief Marketing Officer, Amway India, said, “The skincare market is pegged at INR 11600 crore and growing at a healthy rate of 12.7% CAGR over past 5 years***. Today, skin care is gaining in importance for both men and women. Given their hectic and fast paced lifestyle, it is difficult for them to spend much time in daily skincare. Keeping that in mind, we have introduced Artistry Essentials, a range that has been designed to provide a simple, convenient and effective skincare solution for everyday skincare needs. The launch of Artistry Essentials will help accelerate Artistry’s growth to further consolidate its leadership position in the premium skincare space in India.”

“Enriched with the goodness of natural ingredients and perfected with science, Artistry Essentials has many unique features – the benefits of a cleanser and toner are combined into 1 product and also one set of products are suitable for all skin types. This addresses key consumer barriers of complexity and confusion and we are confident of adding many more consumers for Artistry with this launch,” added Anisha Sharma, Category Head, Beauty & Personal Care, Amway India

The new range is replete with the goodness of natural ingredients including Acerola Cherry, Cucumber, Chamomile, Avocado & Jojoba Beads that balance oil and hydration level in the skin. Acerola Cherry acts as an antioxidant and which is a good source of Vitamin C for the skin, while cucumber is known for its cooling effect on the skin. Chamomile provides soothing and comforting effect; Avocado provides moisturization and Jojoba seeds gently accelerate the skins natural exfoliation process. Acerola Cheery is organically grown on Nutrilite organic farms. The range comes in an exciting and refreshing packaging highlighting the natural ingredients.

Priced competitively from Rs 1200 onwards, the range consists of four skincare products including Cleansing gel & Light Lotion in the daily care range and Polishing Scrub & Creamy Massage, in the special care range. Designed specially to address the daily skincare routine   of working men and women, Artistry Essentials is equipped with patented anti-irritation complex that provides adequate skincare. The range is dermatologically tested, non-comedogenic and apt for all skin types.

The Essentials Gel Cleanser is a water based and sulphate free Gel formulation recommended to be used twice daily in order to effectively cleanse and tone the skin in one step. The cleanser is also enriched with Witch Hazel and White Willow Bark which help diminish the appearance of pores. Essentials Light Lotion is an oil free lotion enriched with anti-irritants like Aloe and Shiso that soothe the skin. Gel based Essentials Polishing Scrub effectively removes flakes and impurities deep within the skin’s surface. Essentials Creamy Massage is a luxurious massage cream fortified with Shea butter and natural oils to make the skin feel soft, silky and smooth.

About Artistry™

Artistry™ is ranked among the top-five, largest-selling premium skincare brands* in the world. Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Superior formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists, and directed by a board of scientific and academic advisors - working together to push the boundaries of beauty forward. Artistry™ products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide. Go to Amway.com/Artistry. 

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About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA.  Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.

Globally, Amway is over 59 years old, US $ 8.6 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending.  Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Recently, Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.

Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’. The company was recently awarded the ‘Great Place to Work 2017’ in recognition for the outstanding workplace culture, as well as the ‘Best HR practices’ in quality of life and ‘Managing Health at work’ by Times Ascent Asia-Pacific HRM Congress.