Women’s Car Rally to the Valley to Spread the Message of Women’s Safety
The
popular annual event is expected to see participation from
800-1000 women drivers from
different walks of life
by Shrutee K/DNS
Mumbai: The much-anticipated and
hugely-successful “Women's Car Rally to the Valley” will be held on Sunday, 25th March,
2018. This Car rally is basically being organized to
spread the message of women’s safety and to celebrate International Women’s
Day. The immensely popular annual event organized by the Western India
Automobile Association (WIAA) in partnership with Lavasa City, and presented by JK Tyres and powered by Motul -
is expected to see participation from a total of 800-1000 women across the city
from different walks of life.
The
all-women car rally will commence from NSCI, Mumbai at 06:30 am and proceed
through the city’s major landmarks such as Hajji Ali, Peddar Road, Chowpatty,
Marine Drive, Churchgate before concluding at Lavasa City near
Pune. A team of celebrities will be present at the key points throughout
the route of the rally to encourage the participants. The women drivers will be
ensured a smooth ride with safety volunteers to be stationed throughout the
route. Explaining
the rationale behind a car rally for women, Mr. Nitin Dossa, Executive
Chairman, Western India Automobile Association (WIAA) said,
“Since WIAA’s prime focus is creating awareness in society about road safety,
we have now taken the initiative to create awareness about women’s safety on
roads, in public transport and in public places.” Mr.
Edil Katrak, President of Western India Automobile
Association announced, “as WIAA is entering its centenary year organizing
they will be organizing the 1st International expedition with all Women
drive cars in the month of October and the flag-off will be done from
Guwahati, Sikkim.
The
WIAA car rally supports the cause of women's safety since this is an issue
which needs urgent attention due to the number of growing attacks on women in
recent times. The aim is to help women voice their safety concerns to demand a
safe city and create awareness amongst the people of the country to build a
protective society for women. What better way to celebrate the spirit of a
woman than Women’s Day!” Lunch
& Entertainment will be followed after the rally till 6:00 pm, post which
the participants head back to Mumbai. The winners will receive their
prizes and awards during the Award Distribution ceremony, to be held in Mumbai
on Wednesday, 28th March 2018 at Hotel Sahara Star. The awards
function will be followed by a party, including DJ Music that the participants
will rejoice for a long time. Talking
about the event, Mr Praveen Sood, CEO - Lavasa City said,
"Women – whether as Mothers, Sisters, Daughters, Friends or even as
individuals and gender groups – have important role to play in everyone’s life.
They put all their strength to fit in each and every role they take up and play
it to her best. While they have important role to play in the running of
families, a number of Indian women have also made the country proud with their
achievements. The participation of women in most fields has increased
significantly in the last few decades in India. From politics to corporate
sector, and from education to sports, women have not only matched up with men,
but they have shown better participation and performance. With their
contribution so significant to nation-building, it is national irony that their
safety is still not guaranteed in the country. Our rally aims to give voice to
women’s safety concerns.”
About JK Tyre - As
Presenting Sponsor
Part of
the JK Organisation, JK Tyre & Industries Ltd is a
leading four-wheeler tyre manufacturer in India and amongst the top
25 manufacturers in the world with a wide range of products catering to diverse
business segments in the automobile industry. JK Tyre has
global presence in 100 countries across six continents, backed by production
support from 12 plants - 9 in India and 3 in Mexico. Currently, the
capacity across all its plants is about 35 million tyres per annum.
In April 2016 JK Tyreacquired Cavendish India Limited from
Birla Tyres. While acquisition added three modern plants to its portfolio
taking the total count to 12, it helped the tyre major foray into the
two/three wheeler segment as well. JK Tyres , the pioneers of the
radial technology , produced the first radial tyre in 1977, and
is currently the market leader in Truck Bus Radial segment. With over three
decades of technological innovation. JK Tyre offers tyres for entire range of
passenger and commercial vehicles, starting from a 3kg
two-wheeler tyre to a 3.5 ton OTR tyres. Apart from a strong
network of 4000 dealers and over 200 dedicated
outlets, JK Tyre was the first tyre company to
introduce unique concepts like “Dial-a-Tyre” and is the only tyre company
to launch a 24x7 on-road tyre assistance initiative called
“Fix-a-Tyre”.
About MOTUL - POWERED SPONSOR
Motul as Powered sponsor. Motul has
been operating in India, since the year 2003 as a partner with Atlantic
Lubricants & Specialities Private Limited (ALSL). ALSL is based in
Mumbai and is engaged in manufacturing and marketing of Motul products in
India, Nepal, Bhutan, Bangladesh, Sri Lanka with a wide Distribution Network of
Distributors. Mr. JitenGoswami says Passion has always
been an integral part of the culture of the company. Motul was born with the
industrial revolution and has since continued to innovate in many sectors of
the industry. Motul introduced the first multi-grade lubricant in 1953, the
first multi-grade semi-synthetic lubricant in 1966, the first multi-grade 100%
synthetic lubricant in 1971. Motul.
*The
last year’s edition of the “Women’s Rally to the Valley” witnessed a
power-packed participation of more than 1200 women and close to 265 cars with
each woman participant displayed impactful social messages spreading awareness
about Women’s Safety.
All
free-spirited women drivers in the city are invited to come and participate,
making the car rally an exciting way to voice their concerns related to safety.
Award
Ceremony :- 28th March 2018, Hotel Sahara Star from 07:30 PM
onwards.
Prize
List :
Winner - RS. 1 lakh to the team, Trophies , 2 Nights
/ 3 Day stay at Hotel Fortune at Lavasa,
1st
Runner up - Rs. 75,000/- to the Team, Trophy, 1 night / 2 day stay at Hotel Fortune at Lavasa,
2nd
Runner up - Rs. 50000/- to the team, Trophy, 1 night / 2 day stay at Hotel
Fortune Lavasa
Extra
Prize's -
3rd
Runner up - trophies
4th
Runner up - trophies
5th
Runner up - trophies
BEST DECORATED CAR
BEST DRESSED TEAM
BEST MESSAGE ON CAR
BEST THEME ON CAR
BEST SLOGAN ON CAR
BEST ENTHUSIAST TEAM
OLDEST
RALLY PARTICIPANT
MOST
POPULAR TEAM ON Facebook - #womensrallytothevalley
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