India’s Leading online Travel Brand Joins Hands with the Most Successful IPL Team Mumbai Indians

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by Shrutee K/DNS

New Delhi, March 12, 2018: Goibibo, India’s leading online travel company has signed up with the IPL defending champions Mumbai Indians as their principal sponsors for one year. Winner of 3 IPL championship Trophies in the competitions decade long history, Mumbai Indians led by Rohit Sharma has been the most viewed IPL team on television. The partnership would see a high-decibel 360-degree co-branded campaign that seeks to engage audiences like never before. As part of this partnership, brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season.

Commenting on the partnership, Saujanya Shrivastava, Group CMO, MakeMyTrip said, "We are delighted to partner with Mumbai Indians and reach out to millions of IPL and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting event in the country and the association with Mumbai Indians present a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner.”

He added, “With the high travel summer season around the corner, we believe that our participation at IPL through both TV broadcast and Mumbai Indians team sponsorship will help us connect with audiences across the length and breadth of the country and provide them compelling reasons to book hotels on the Goibibo app.”
Mumbai Indians spokesperson said, “We are thrilled to have a new category in Goibibo as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect partner to the Mumbai Indians.“

About Goibibo (www.goibibo.com)
Goibibo is India’s leading online travel booking brand providing range of choice for hotels, flights, trains,  bus and cars for travelers. Our core value differentiator is the most trusted user experience, be it in terms of quickest search and booking, fastest payments, settlement or refund processes. Through GoStays, our customers enjoy standardised stay experience at certified hotel properties. With industry first virtual travel booking currency GoCash and travel social network, GoContacts – GoIbibo is the number one choice for new India on the move.

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