ZEE Entertainment Announces the Launch of ZEE5 ORIGINALS
Creates
an immersive experience for users with exclusive original content in 6
languages including Hindi, Marathi, Tamil, Telugu, Malayalam and Bengali
Web-series
like ‘Karenjit Kaur’ - The untold story of Sunny Leone, Badshah’s music show ‘Lockdown’, Luv
Ranjan’s comic offering ‘Life Sahi Hai 2’, Karthik Subbaraj’s Tamil thriller
‘Kallachirippu’, Q’s crime-based thriller ‘Zero Kms’ and many more to raise the
entertainment quotient
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ZEE5
launches ZEE5 ORIGINALS; exclusive original content touted to make ZEE5
the biggest content hub in India
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ZEE5 to feature 20 Original Shows by April-end
2018.
·
Every month, 1 new web
series in each of the below mentioned 6 languages, along with 1 new short
film to be released on the platform. By March 2019, this will be build
up to 90+ Original shows.
·
Original
content across 6 languages: Hindi, Marathi,
Tamil, Telugu, Malayalam and Bengali
·
Content
in 7 genres: Thriller, Drama,
Action, Comedy, Satire, Biopics and Reality
·
Celebrity
line-up: Sunny Leone, Sumeet Vyas, Swara
Bhaskar, Shakti Kapoor, Badshah, Swanand Kirkire, Mallika Sherawat, Bhau
Kadam, Naga Babu, Naseeruddin Shah, Jisshu Sengupta, Raima Sen, Karthik
Subbaraj, Aparshakti Khurana, Naveen Kasturia, Maanvi Gagroo, etc.
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Highlights
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by Shrutee K/DNS
With 20
Originals by the end of April 2018, ZEE5
ORIGINALS, a holistic mix of web-series and short films, strives to create
an immersive experience for audiences with its potent content offerings across 6 languages – Hindi, Marathi, Tamil, Telugu, Malayalam
and Bengali. The streaming of ZEE5
ORIGINALS instills ZEE5’s supremacy in creating a multi-lingual experience,
with content across 7 genres. Every month, the OTT platform will further
strengthen its pipeline of offerings with 1 new web series in each of the
aforementioned languages, and 1 new short film. By the end of March 2019, ZEE5
will host over 90+ original shows.
ZEE5 to feature 20 Original Shows by April-end 2018.
Every month, 1 new web series in
each of the below mentioned 6 languages, along with 1 new short film to be
released on the platform. By March 2019,
this will be build up to 90+ Original shows.
Original
content across 6 languages: Hindi, Marathi,
Tamil, Telugu, Malayalam and Bengali
Content
in 7 genres: Thriller, Drama, Action,
Comedy, Satire, Biopics and Reality
Celebrity
line-up: Sunny
Leone, Sumeet Vyas, Swara Bhaskar, Shakti Kapoor, Badshah, Swanand Kirkire, Mallika
Sherawat, Bhau Kadam, Naga Babu, Naseeruddin Shah, Jisshu Sengupta, Raima Sen,
Karthik Subbaraj, Aparshakti Khurana, Naveen Kasturia, Maanvi Gagroo, etc.c.
Catering specifically to Indian tastes and
preferences, with an international production quality outlook, this content
further builds on ZEE5’s promise to offer its viewers the best of quality
language content across genres.
“With the launch of ZEE5 ORIGINALS,
we are set to take the reach of ZEE5 to the next level with an unparalleled
depth of content offerings,” said Amit Goenka, CEO – ZEE International and Z5 Global. “Our aim, with ZEE5, is to present
thought-provoking and relatable content which stirs emotions, triggers
conversations and leaves the viewers feeling entertained and refreshed. Using
our expertise as a global content company, ZEE5 ORIGINALS will feature a library
of exclusive content which is relatable, understated, bold, progressive and
layered making for an immersive experience keeping our core target engaged and
stimulating their entertainment appetite in a language of their choice. ZEE5’s
technologically superior interface, be it Voice Search, Progressive Web App
experience, Content Download options, Multi-CDN strategy for an optimized video
viewing experience, and multi-platform support have set it apart in the
industry, making way for a ‘glocal’ content consumption shift amongst
consumers.”
Outlining the OTT
platform’s long-term vision, Archana Anand, Digital Head, ZEE5 India
said, “The OTT audience in India prefers
to consume on-the-go content which is also downloadable and accessible offline.
Keeping this in mind, we have designed a robust content line-up, through ZEE5
ORIGINALS, across deeply invigorating genres which is introspective and creates
a rich linguistic experience. ”
This Spring, ZEE5 ORIGINALS will feature 20
Originals – a mix of web-series and short films – in 6 languages. This
includes 9 Hindi web-series (Karenjit
Kaur, Life Sahi Hai 2, Lockdown, Babbar Ka Tabbar, Zero Kms, Table Number 5,
The Story, The Big Cover Up, Dhatt Teri Ki) and 3 Hindi short films (Mehmaan, Tamashree, Sone Bhi Do Yaaron). For
the users looking for a lingual experience, ZEE5 is launching 2 Marathi web-series (Liftman, Horn OK
Please), 2 Telugu web-series (Nanna
Koochi, Chitram Vichatram), 2 Tamil
web-series (Kallachirippu, America Mappillai), 1 Malayalam web-series (Utsaha Ithihasam) and 1 Bengali movie (Aranya Deb).
With over 3500 films, 500+ TV shows, 4000+
music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages,
ZEE5 truly presents a blend of unrivalled content offering for its viewers
across the nation and worldwide. With its strategic alliances with the best of
the production houses across the globe, ZEE5 offers world class content from
various countries such as Turkey, Pakistan, United States, United Kingdom,
Korea, China, Spain and many more. With ZEE5, the content of Zindagi as a
brand, which was widely appreciated across the country, has also been brought
back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5and and iOS App Store http://bit.ly/zee5ios. Also available
at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick.
ZEE5 also supports Chromecast. Pricing: Freemium pricing model with both free and paid premium content (including
Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5
subscription pack will get access to the entire library of content at a special
launch offer price of INR 99 per month instead of the actual monthly pack price
of INR 150.
About ZEE5
ZEE5 is the brand new digital entertainment
destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global
Media and Entertainment powerhouse. With
content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil,
Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home
to 1 lakh hours of On Demand Content and 90+ live TV channels. The platform
brings together the best of Originals, Indian and International Movies and TV
Shows, Music, Live TV and Health and Lifestyle content all in one single
destination. ZEE5 offers ground breaking features like 11 navigational
languages, content download option, seamless video playback and Voice
Search.
Follow ZEE5 on Facebook.com/ZEE5,
Twitter.com/ZEE5India, Instagram.com/ZEE5
About
ZEEL
Zee Entertainment Enterprises Ltd. (ZEE) is a
worldwide media brand offering entertainment content to diverse audiences. With
a presence in over 173 countries and a reach of more than 1.4 billion people
around the globe, ZEEL is among the largest global content companies across
genres, languages, and platforms.
ZEE is present across broadcasting, movies,
music, digital, live entertainment and theatre businesses, both within India
and overseas. ZEE has more than 250,000 hours of television content and houses
the world’s largest Hindi film library with rights to more than 4,200 movie
titles across various languages. ZEE has also produced several movies for
theatrical release and is the fastest growing music label in India. www.zeeentertainment.com
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