The ‘Urban Toughroader’ – Tata Tiago NRG, from Tata Motors

by Shrutee K/DNS

Tata Motors, announced the launch of it’s newest addition to the passenger vehicle family – The Tiago NRG. Keeping the growing aspirations of customers in mind, Tata Motors has extended the Tiago brand with an all-new SUV inspired vehicle, positioned as the ‘Urban Toughroader’. With its class leading design and technology, the Tiago NRG will make an entirely new style statement.

Powered by the 1.2L Revotron petrol engine and the 1.05L Revotorq diesel engine, the Tiago NRG will be available with 5-speed manual transmission. It will come in 3 attractive color options – Malabar Silver, Canyon Orange and Fuji White, with dual tone infinity black roof and roof rails. Available on sale from today, the Tiago NRG is priced at INR. 5.49 Lakhs for the petrol version and INR 6.31 Lakhs for the diesel version, ex-showroom Delhi. Commenting on the introduction of a yet another class defining product, Mr. Guenter Butschek, CEO and MD, Tata Motors said- In line with our brand promise ‘Connecting Aspirations’, we want to be in sync with the growing trend of bringing to market more SUV like vehicles. To meet this aspiration, we have launched today, the Tiago NRG as our ‘Urban Toughroader’. With this launch, we are extending the Tiago brand and increasing our presence by entering into newer segments and tapping new sets of buyers. This launch is a step towards our Turnaround 2.0 journey, as we continue to focus on ‘winning sustainably’ in the PV business. We are confident that our customers will appreciate the Tiago NRG just like the Tiago hatchback."

Features to look out for in the Tiago NRG:

Category & Key Features

Tough armoured exteriors

Armoured front end design

Tough side profile highlighted by unique squircle wheel arches

Muscular finisher on the rear tailgate and rugged skidplate

Dual tone – 4-spoke DurAlloy™ wheels

Infinity black roof with roof rails

Active interiors

Active black interior with vibrant Canyon orange highlights

Seats with body hugging bolsters featuring a unique denim inspired fabric

Cooled glove box

Large boot with 242L space

Tough road performance

180mm ground clearance to take on tough road conditions

Powered by 1.2L Revotron petrol and 1.05L Revotorq diesel engine coupled to a 5 speed manual transmission

Special tuned suspension for rough road terrains

Intelligent electric power steering system

Absolute infotainment

Smart 5" touchscreen infotainment system by Harman™

Class leading 8 speaker (4 speakers and 4 tweeters) system by Harman™ providing the best acoustic experience

Navigation with 3D Navi maps

Voice command for media, radio and phone

Enhanced safety as standard

Dual front airbags

ABS with EBD and Corner Stability control

Reverse parking assist

Armoured body and cabin

Smart rear wiper, for improved rear visibility even in bad weather

Follow-me-home lamps

Driver seatbelt reminder as standard

For more details, please refer to adjoining specification sheet or visit https://www.tatatiago.com/.

About Tata Motors: Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.