ADIDAS 4D REDEFINES RUNNING FOR YOUR SPORT WITH ALL-NEW FW18 ALPHAEDGE 4D

ADIDAS 4D is a revolutionary midsole designed to yield the most intuitive energy return ever experienced in performance footwear

Sleek white Primeknit upper, woven using FORGEFIBER technology for a seamless second-skin fit

Durable Continental rubber outsole built to provide superior grip and traction, in any condition or terrain

ALPHAEDGE 4D launches globally from November 17^th 2018

New Delhi:  Adidas, a name synonymous with innovative, cutting-edge technology that understands and meets the requirements of its customers is all set to announce the global launch of ALPHAEDGE 4D, engineered with the ADIDAS 4D midsole, for controlled energy return and breathable cushioning during intensive training runs.

Today, India is in throes of change where everyone from 16 to 60 years of age are fitness conscious. India’s sporting talent has unspooled itself on multiple international platforms like the recently concluded Asian Games. Fitness is undoubtedly the new anthem for everyone, from a college student, a young corporate executive to a bureaucrat. It doesn’t matter whether you take a brisk walk or keep alive passion for a certain sporting activity, fitness is the new mantra for modern India. India is transforming and adidas is here to facilitate that change by bringing to play the best available technology in footwear.

adidas, has always been at the forefront of sporting arena with world-class products that suit every sport and style. In today’s world, where the line separating luxury and technology is getting thinner and thinner, adidas as a brand has always been at the forefront to innovate and facilitate this transition.

Klaus Rolshoven, Director of Future Design, at adidas said:

“ADIDAS 4D is our most ambitious midsole to date. What started out as a conceptual FUTURECRAFT innovation, has not only allowed us to completely re-think our manufacturing processes, but to create a data-driven experience that breaks new ground in performance capability and comfort.” ALPHAEDGE 4D features a sport-inspired geometric lattice structure, that provides stability, support and pin-point energy return, precisely where needed during the most challenging training run or workout.

The new ALPHAEDGE 4D FW18 model features:

ADIDAS 4D

For exact, controlled energy return - the intricate lattice structure and responsive cushioning absorbs pressure from any angle and returns energy, propelling the foot forward and supporting movement where needed.

The ADIDAS 4D midsole is printed with light and oxygen, using Digital Light Synthesis, a technology pioneered by Carbon (partnership first announced in April 2017). Digital Light Synthesis is a breakthrough process that uses digital light projection, oxygen-permeable optics and programmable liquid resins to print high-performance, durable polymeric products.

The process uses data to translate the needs of a performance category, and eventually individual athlete or consumer, with the required movement, cushioning and stability directly in to a midsole.

Primeknit upper, with FORGEFIBER

A super-lightweight upper that encases your foot in a seamless sock-like fit - providing the support and comfort needed during sharp lateral movements and tight turns. Each thread is individually constructed millimeter by millimeter with FORGEFIBER - a process using TPU-coated yarn, that maximizes performance when stitched at various angles and layers for ultimate strength in motion.

Continental outsole

The Continental rubber outsole draws on 140 years of Continental tire technology and research - with engineered traction zones to support deeper cuts and faster acceleration, regardless of surface terrain or weather.

ALPHAEDGE 4D FW18 launches globally across adidas.com, and in India on shop.adidas.co.in and at the adidas stores in Mall of India, Noida and High Street Phoenix, Mumbai on November 17^th 2018 – MRP INR 27,999. Here is to a new and changing India!

www.adidas.com.