Cinépolis celebrates International Coffee Day with an impressive movie marathon
The marathon celebrates the love for
caffeine with unlimited servings of the beverage to celebrate the iconic day
by Shrutee K/DNS
New Delhi, 30th
September, 2019: Cinépolis,
India’s 1st international and the world’s 2nd largest
movie theatre circuit in terms of attendees, is
organizing the first-of-its-kind celebration for coffee lovers on October 1,
which is celebrated as International
Coffee Day. Cinépolis is marking the occasion by hosting a movie marathon
that will continue post-midnight and viewers will get to choose from the unlimited
variety of coffee beverages. Cinepolis boasts of an extensive coffee menu made
from the finest 100% Arabica coffee beans that enhance the flavor of the brew
and make the coffee experience even more invigorating.
The marathon will showcase three
latest movies, namely Abominable, Section
375 and Dream Girl across
Cinepolis cinemas in Delhi and Mumbai. Under this interesting initiative, the
marathon will be kickstarted by the Abominable
screening in the 4DX format, followed by Section
375 and Dream Girl. Coffee and
movie lovers are being invited to participate in a social media contest #MovieBuffCoffeeMarathon
to get a chance and win passes for the specially curated movie marathon.
Commenting on the occasion, Mr. Devang Sampat, Deputy CEO, Cinépolis
India said, “It has always been a
pleasure to connect with our patrons above and beyond cinema, by aligning their
interests with our brand. Celebration of International Coffee Day gives us the
opportunity to create an exciting opportunity for our consumers and allowing
them to enjoy the adventure of a movie marathon with the ultimate wake-up
drink. Given that there are a large number of caffeine lovers in India, this initiative
re-emphasizes that a lot can indeed happen over coffee.”
Cinépolis
extends a contemporary approach which seamlessly weaves the entire range of
cherry-picked cinema formats from across the world under one roof offering an unmatched experience to
all movie patrons. The brand also offers a continuous customer engagement
program through ‘Club Cinépolis Program’ that allows the patron to earn and
burn points on movie tickets and F&B, and has exclusive benefits of special
screenings, meet & greet with stars and much more. Adding to the endeavor
to uplift the in-theatre experience, the flagship F&B brand from Cinépolis,
Coffee Tree offers a gourmet menu of delectable food and beverages offering a
plethora of cuisines from Italian to Mexican.
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