Soha Ali Khan Announces ‘House of Pataudi’ the ethnic wear brand, co-owned by Myntra
The brand strengthens focus on the burgeoning women’s ethnic wear market in India
by Shrutee K/DNS
Bengaluru: ‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set to go live during Durga Puja.
As a brand that exemplifies the royalty and grandeur of the rich Pataudi heritage through its unique designs and craftsmanship, the association with Soha, a member of the Pataudi family herself, is set to further accentuate this position. Born and raised in the family of Nawab’s, Soha naturally embodies the grace and majesty of her family’s legacy, making her the de facto feminine face of the brand. ‘House of Pataudi’ offers a wide range of ethnic wear for women, including, Lehenga & Blouse, Kurtas, Embroidered and Woven design Dupattas, among others. In less than a year of its launch, ‘House of Pataudi’ is among the top three men’s ethnic wear brands on Myntra and is now looking at strengthening and scaling the women’s ethnic wear line.
The campaign brings the Pataudi siblings, Saif and Soha together to promote the brand, where they are seen celebrating Durga Puja.
About the film: The film emphasizes the strong bond between a brother and sister and is set around the auspicious occasion of Durga Puja. While Soha is pandal hopping in Kolkata, Saif is at a Durga Puja pandal too, but in London. She looks stunning in a gorgeous House of Pataudi outfit, while Saif wears an elegant House of Pataudi kurta that he receives from Soha as a gift. They talk to each other in Bengali through a video call and complement each other for their looks. Soha is surprised at London having a puja pandal, to which Saif exclaims – Bengalis and Durga puja… we are everywhere! The film creates the perfect setting to introduce Soha and her association with the brand, while leaving viewers in an emotional and passionate state of mind. A voiceover wishes all viewers a Happy Durga Puja”
Creative credits:
Script writer: Shamik Sengupta
Production House: Makani Creatives Pvt. Ltd.
Director: Sunil Cherianc
DoP: Anuj Samtani
Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “We are extremely pleased to announce House of Pataudi’s association with Soha, a member of the Pataudi family, as she exemplifies the ethos of the brand, not just through her lineage, but also in her individual capacity as a successful celebrity. While Saif has so far added great expression to the brand, Soha’s entry complements this by giving it a feminine touch. We are kick-starting the festive season with the launch of our first campaign for the brand with Soha, highlighting the rich ethnic wear collection for women.”
I’m happy to have Soha join us in this magnificent journey of ‘House of Pataudi’. She not only complements the stature of the brand, but will also help us take the brand to a much larger female audience. We’ve been great together as a team and I am delighted to work with her. We have been celebrating Puja as a family since we were children and with this campaign we are reaching out to people across the country to celebrate this festive season with House of Pataudi.” - says, Saif Ali Khan.
“I’m extremely delighted to be a part of ‘House of Pataudi’, I stand testimony to Saif’s deep involvement in every stage of the brand’s evolution and feel honored to join him in his quest to take the brand places. Personally, Puja and other cultural aspects of Bengal means a lot to us and I am happy that my first campaign on the brand is on this auspicious occasion.” – Actor Soha Ali Khan
About House of Pataudi: ‘House of Pataudi’ co-owned by Myntra, Exceed Entertainment and Saif Ali Khan exemplifies the latter’s classic and contemporary style and taste. It is a lifestyle brand for men and women that delivers fine taste and refinement to the discerning and the fashion conscious. Each piece not only exudes style, but also narrates the rich story and history of the Pataudi heritage. The collection is exclusively available on Myntra.
About Myntra: Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Bibaand many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.
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