Fujifilm Introduces instax LiPlay in India
by Shrutee K/DNS
New Delhi: Fujifilm India Private Limited, a pioneer in imaging
technologies announced the launch of the first-ever hybrid instant smart camera
the instax mini LiPlay in India
today. LiPlay boasts of cutting-edge features like LCD display screen and wireless
connectivity that enables one to print photos directly from their
smartphone. The all in one instax LiPlay is not just a camera; it is a printer as well.
The model is a new addition to the lineup of “instax”
instant cameras, which allows you to enjoy photo prints on the spot. With
LiPlay you can review photos captured on the device via the LCD monitor on the
back of the camera and choose images you want to print. Not only this but the
camera comes packed with new features such as the Sound Record which can
be used to record upto 10 seconds of audio, which can then be printed along
with the photo in the form of a QR code. With Liplay, pictures really do come
to life!
Another exciting feature of Liplay is the Direct Print function which allows one
to print any image from their smartphones on an instax mini film; Thereby
enriching the moment by creating a tangible photo sharing experience. Taking
group photos is as easy as smile and click with Liplay, which also offers a Remote Shooting function through the
Liplay smartphone app to release the shutter while standing away from the
camera itself.
The new camera supports a credit-card sized mini
film along with a new metallic instax mini film CONFETTI and instax square film Star-illumination, available in two designs, adding a touch of
creativity to photos.
Commenting on the
occasion Mr. Haruto Iwata, Managing
Director, Fujifilm India Pvt. Ltd. said, “With this new addition to the instax range, Fujifilm will continue to
enhance the world of the instant photo system for on-the-spot photo printing in
India. The all-in-one instax LiPlay has been designed keeping in mind the ever
changing preferences of the Indian youth, offering unique features to
complement the needs of these young customers. At Fujifilm, we are constantly
committed towards expanding the world of Instant Photography in India’s growing
smartphone market.”
Mr. Centhil Nathan, Senior Vice President –
Photo Imaging, Fujifilm India Pvt. Ltd. added, “Fujifilm has been a key player in the Indian market when it comes to
innovation in prints and services. With the launch of Instax Mini LiPlay in
India, we are confident about further strengthening our foothold in the instant
camera market. The state-of-the-art camera comes packed with best-in-class
features such as instant pictures, sound capture, fun filters and smartphone
sync. Globally, the model has been well accepted, and we are optimistic to
receive the same appreciation from the Indian market as well.”
The camera’s main unit is the smallest and most lightweight in the history of the instax series for outstanding
portability. Designed with streamlined and stylish look, the camera’s compact
and lightweight body makes it easy to carry. Buttons and dials for basic
operations such as shutter release and Sound function are laid out for advanced
operability. The camera is now available in the market at a price of MRP of INR 13,799, which comes in three
colors, each of which has different surface processing, such as embossed or
smooth finish.
Instax has certainly come a long way ever since its
launch back in 1998. Today, it is a global hit with presence in more than 100 countries and regions. Its quirky
design and retro look have helped the brand carve a winning niche for
itself.
①Camera
Function
Image sensor
|
1/5 type CMOS primary color
filter
|
Number of recorded
pixels
|
2560 × 1920 pixels
|
Storage media
|
Internal memory,
micro SD/micro SDHC memory
card
|
Storage capacity
|
Approximately 45 images in
internal memory; approximately 850 images per 1 GB in micro SD/micro SDHC
memory card
|
Recording method
|
DCF compliant Exif Ver
2.3
|
Focus distance
|
f = 28 mm (35 mm film
equivalent)
|
Aperture
|
F2.0
|
Auto focus
|
Single AF (with AF
Illuminator)
|
Shooting distance
|
10 cm and beyond
|
Shutter speed
|
1/4 second to 1/8000 second
(automatic switching)
|
Shooting sensitivity
|
ISO100 to 1600 (automatic
switching)
|
Exposure control
|
Program AE
|
Exposure
|
−2.0 EV to +2.0 EV (1/3 EV
step)
|
Metering method
|
TTL 256 split metering,
multi metering
|
White balance
|
Auto
|
Flash
|
Auto Flash / Forced Flash/Suppressed Flash
Shooting range with flash:
Approximately 50 cm to 1.5 m
|
Self-timer
|
Approximately 2 seconds /
approximately 10 seconds
|
Image effects
|
6 Filters, 10 Frames (3
available with shortcuts)
|
Sound recording
|
Possible to record sound
when shooting or playing back single image.
|
Storage media
|
Built-in memory, micro SD / micro SDHC memory card (purchased
separately)
|
Recording capacity
|
Built-in memory: approx. 45 files, micro SD / micro SDHC memory
card: approx. 850 files per 1 gigabyte (without sound)
|
Focal length
|
28 mm (35-mm film equivalent)
|
Aperture
|
F2.0
|
Auto focus system
|
Single AF (equipped with AF auxiliary illuminator)
|
Shutter speed
|
1/4 sec. to 1/8000 sec. (auto)
|
Sensitivity
|
ISO 100 to 1600 (auto)
|
Power supply
|
Lithium-ion battery
(built-in, cannot be removed)
|
Supported image format from camera's built-in memory or micro SD /
micro SDHC memory card
|
JPEG images captured
with the camera
|
From smartphone
|
JPEG, PNG, HEIF
|
②Print
Function
Film used
|
FUJIFILM INSTAX Mini
Instant Film (sold separately)
|
Number of films
|
10 films/pack
|
Film size
|
86 mm × 54 mm
|
Screen size
|
62 mm × 46 mm
|
Print pixel count
|
800 × 600 dots
|
Print resolution
|
12.5 dots / mm (318 dpi, 80
μm dot pitch)
|
Print gradation
|
RGB gradation of 256 colors
|
Film used
|
FUJIFILM INSTAX Mini
Instant Film (sold separately)
|
Number of films
|
10 films/pack
|
Film size
|
86 mm × 56 mm
|
Screen size
|
62 mm × 46 mm
|
③Other
Smartphone app linked
functions
|
Sound Playback Function from printed images, Smartphone
Image Print
Function, Remote Shooting
Function, Frame Selection Function
|
LCD monitor
|
2.7-inch TFT color LCD monitor
Pixel count: Approximately
230,000 dots
|
External interface
|
Micro USB Micro-B (for
charging only)
|
Power supply
|
Lithium ion battery
(internal type: not removable)
|
Charging function
|
Built-in battery
|
Possible number of printed
images
|
Approximately 100 (from full charge)
(The number of prints
depends on the usage conditions.)
|
Charging time
|
Approximately 2-3 hours
(Charging time depends on
the temperature.)
|
Main unit dimensions
|
82.5 mm × 122.9 mm × 36.7
mm (excluding projecting parts)
|
Main unit weight
|
Approximately 255 g
|
Operating environment
|
Temperature: +5 ºC to +40 ºC (+41 ºF to +104 ºF)
Humidity: 20% to 80% (no
condensation)
|
*The above specifications are subject to change for
performance improvement.
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