MakeMyTrip India
TRAVEL
The
new TVC further builds on MakeMyTrip’s brand promise of Hotels Unlimitedby showcasing the convenience and value-proposition
of ‘widest range of Hotels with Best
deals’. MakeMyTrip also launched its new product Last Minute Hotel Dealstargeting
both impulse and business travellers.Under these deals, top Hotels and branded
properties provide discounted inventory (at least 30% discount)for last-minute
bookings on MakeMyTrip.
About
MakeMyTrip India:
MakeMyTrip becomes the Official
Travel
Partner for
Yeh Jawaani Hai Deewani
Announces
the launch of Last Minute Hotel deals on mobile
Unveils
TVC on the association with Yeh Jawaani Hai Deewani
MakeMyTrip, India’s leading Travel Company,
announced its role as Official Travel Partner of the upcoming Bollywood movie YehJawaaniHaiDeewani
at a star studded event at TajLands End today. The event was attended by actorRanbir
Kapoor and Deep Kalra, CEO & Founder, MakeMyTrip.The occasion
witnessed the release ofa YehJawaaniHaiDeewani–centric TVC
which highlights the convenience and benefits of Online Hotel-bookingwith MakeMyTrip.
The TVC will start airing later in this month while the movie is releasing on
May 31st.
Speaking
at the event, Mr. Deep Kalra, CEO &
Founder, MakeMyTrip.com said, “We are
very excited to come on board asthe Official Travel Partner ofYehJawaaniHaiDeewani, the most-awaited
movie of the year. The movie is a perfect fitment for us as it celebrates Travel,
Fun and Friendships. MakeMyTrip is known for making all aspects of Travel easy
and fun.Our new product – Last Minute
Hotel Deals – offers the convenience of great deals for same-day check-ins
to impulse-travelers like Bunny, the character played by Ranbirin the movie. We
are confident that our new Online Hotel deals will encourage more customers to
book hotels online and on mobile.”
Last-Minute Hotel Deals will be
displayed as the first five hotels in the search results for same-day check-in
on the MakeMyTrip website and
mobile. Travellers on the move can
access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.
MakeMyTrip was launched
in India in September 2005 as the first comprehensive online travel
site with real time booking for flights, hotels, holidays and
cars. The site offers innovative products and services and attracts over 7.2
million unique visits every month. MakeMyTrip has also established an offline
presence through 61 stores across India. The Company has received numerous
accolades for providing best-in-class services to travellers. It has also been
ranked among the Five Best Employers in India for three years in a row
(2010-2012). MakeMyTrip Group achieved sales of INR 4800 crores in the
financial year ending March 2012.
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