MakeMyTrip India

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MakeMyTrip becomes the Official
 
 
Travel Partner for
                     
 Yeh Jawaani Hai Deewani

Announces the launch of Last Minute Hotel deals on mobile

Unveils TVC on the association with Yeh Jawaani Hai Deewani

 
MakeMyTrip, India’s leading Travel Company, announced its role as Official Travel Partner of the upcoming Bollywood movie YehJawaaniHaiDeewani at a star studded event at TajLands End today. The event was attended by actorRanbir Kapoor and Deep Kalra, CEO & Founder, MakeMyTrip.The occasion witnessed the release ofa YehJawaaniHaiDeewani–centric TVC which highlights the convenience and benefits of Online Hotel-bookingwith MakeMyTrip. The TVC will start airing later in this month while the movie is releasing on May 31st.
 
Speaking at the event, Mr. Deep Kalra, CEO & Founder, MakeMyTrip.com said, “We are very excited to come on board asthe Official Travel Partner ofYehJawaaniHaiDeewani, the most-awaited movie of the year. The movie is a perfect fitment for us as it celebrates Travel, Fun and Friendships. MakeMyTrip is known for making all aspects of Travel easy and fun.Our new product – Last Minute Hotel Deals – offers the convenience of great deals for same-day check-ins to impulse-travelers like Bunny, the character played by Ranbirin the movie. We are confident that our new Online Hotel deals will encourage more customers to book hotels online and on mobile.”
 The new TVC further builds on MakeMyTrip’s brand promise of Hotels Unlimitedby showcasing the convenience and value-proposition of ‘widest range of Hotels with Best deals’. MakeMyTrip also launched its new product Last Minute Hotel Dealstargeting both impulse and business travellers.Under these deals, top Hotels and branded properties provide discounted inventory (at least 30% discount)for last-minute bookings on MakeMyTrip. 
 
Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the MakeMyTrip website and mobile.  Travellers on the move can access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.
 About MakeMyTrip India:
MakeMyTrip was launched in India in September 2005 as the first comprehensive online travel site with real time booking for flights, hotels, holidays and cars.  The site offers innovative products and services and attracts over 7.2 million unique visits every month. MakeMyTrip has also established an offline presence through 61 stores across India. The Company has received numerous accolades for providing best-in-class services to travellers. It has also been ranked among the Five Best Employers in India for three years in a row (2010-2012). MakeMyTrip Group achieved sales of INR 4800 crores in the financial year ending March 2012. 
For more information about MakeMyTrip visit: www.makemytrip.com

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