Sula Vineyards launches

Sula Vineyards launches its

 wines in Nepal

Over the weekend, Sula Vineyards was in in Nepal launching their wines and also hosteda party with its exclusive importer and distributor –R.C. & Co. at the Radisson Hotel, Kathmandu.

Sula Vineyards started exports to Nepal in 2012 and has received a tremendous response on their wines since. Wines currently exported to Nepal includeSula Seco, Sula Brut, Sula Sauvignon Blanc, Sula Chenin Blanc, Sula Zinfandel Rose, Sula Shiraz, Sula Zinfandel, Dindori Shiraz, Dindori Viognier and Sula Late Harvest Chenin Blanc. With the rise of wine culture in Nepal, and the vibrant tourist market, the launch aimed at increasing the presence of Sula Vineyards in its neighbor country among trade and consumers.

 

The event was attended by a majority of Kathmandu’s and also other parts of Nepal’s restaurateurs and hoteliers. The Indian Ambassador to Nepal, Mr. Jayant Prasad also enjoyed Sula’s wines at this memorable soiree.

French Sommelier and MD of Wines& Spirits Division, RC& Co., Nepal - Antoine Garet said, “Working with such a professional company as Sula Vineyards is very exciting and comfortable. We are very impressed by the quality and consistency in the wines.Sula and RC & Co have the same objectives and are working together towards achieving it.Sula is already present in 60 restaurants, 15 hotels and more than 40 supermarkets in Nepal.A few 5-stars already serve it as a house wine and by the glass. In our view, in Nepal there is a demand of good quality, eco-friendly and good value for money wines such as Sula Vineyards. We are also honored to work with a producer that adheres to sustainable practices. ”

Sula Vineyards enjoys 70% market share in India and exports its wines to 20 countries across Asia, Europe, the Middle East,United States and Canada. Their wines have won many awards, recently a Silver Medal at the Decanter Asia Wine Awards. At the Indian Wine Consumers Choice Awards, 5 wines received Gold Medals.

Sula Vineyards has identified the need to incorporate tailor-made strategies for different markets. Hence, Sula uses the expertise of its representatives to not only understand the demands of the market but to capitalize on their mutual strengths to achieve success. For Sula, it is very important to have a fine balance of on-trade and off-trade channels for supply that complements the requirement of the market.

“There lies great potential for Indian wines in the global wine trade and we are proud to be pioneers in this front. We are pleased to be a partnering withRC& Co. With their support and expertise we look forward to growing our wine with them here in Nepal” says Deepak Bhatnagar, Executive Vice President - Sales & Marketing, Sula Vineyards.

“One of our focuses today is to introduce Sula Vineyards in developing countries.The response has been very encouraging especially here in Nepal. We are also very excited about the 2013 vintage which is the best we have had so far and others markets we are targeting entering this year is Africa and China.” says Cecilia Oldne, Sula Vineyards’ Global Brand Ambassador and Head of International Business and Communication.

About Sula Vineyards

Sula Vineyards has quickly gained a reputation as India’s #1 premium wine company since the launch of the company’s first wines in 2000. Today, Sula Vineyards’ award-winning wines are available nationwide at the finest hotels and restaurants, and are also exported to Asia, Europe, Middle East, United States and Canada. The company enjoys a 70% market share in the domestic market.

The company is also a leading wine importer under the umbrella of Sula Selections, with a portfolio of prestigious brands from leading producers like Remy Cointreau, William Grant & Sons, Hardys, Chianti Ruffino and Asahi Beer.

Sula’s Beyond Vineyard Resort located on the vineyards is the first vineyard resort in India.  This 32 room boutique hotel is the perfect haven of peace for stressed out city folks.

Firmly committed to remaining at the forefront of Indian wines, Sula continues to experiment with new varietals, engage in sustainable agriculture, support the local rural economy, and, of course, make wines of outstanding quality and superb value. Sula is aiming to become one of the world’s most sustainable wine producers.

About RC & Company

RC & Co is an importer of food and beverages newly established in Nepal. Under the management of the successful Restaurant’s chain “Road House Café” established in the early nineties, RC &Co’spolicy is to be reactive and bring new and interesting ideas and products to the growing market.