ROLLS-ROYCE

CORPORATE/AUTOMOBILES

rolls-royce wraith premieres 

in MAHARASTHRA

    

      Wraith reaches second Indian city on three-month tour

      India tour to continue to Hyderabad, Chandigarh 

and Ahmedabad

     Wraith set to be the most luxurious four-seater fastback

 in its segment

Wraith, the newest Rolls-Royce model, today received its Mumbai premiere, the second stop of its multi-city tour of India.

The tour, which began earlier this week in New Delhi, will allow customers to view the new Wraith for the first time in India. The tour will also include Chandigarh, Hyderabad and Ahmedabad, where Rolls-Royce is due to launch its brand new showroom later this month.

Wraith is set to be the Pinnacle four-seater Fastback in its segment, Wraith features a luxurious, contemporary interior to complement the dynamic poise of its exterior styling.

Herfried Hasenoehrl, General Manager for Emerging Markets – Asia, Rolls-Royce Motor Cars, said: “As Wraith progresses on its tour, I’m excited to meet our customers and present to them the boldest, most powerful and stylish Rolls-Royce to date. Taking inspiration from the original 1938 Wraith, this new model is drawing interest from new customers who have not considered a Rolls-Royce before.  Wraith seats four passengers, provides the most dynamic Rolls-Royce drive yet, but sacrifices nothing in comfort and craftsmanship - it is the Ultimate Grand Turismo”.

Sharad Kachalia, Director of Sales and Marketing, Rolls-Royce Motor Cars Mumbai, said: “I am very pleased to have this car in Mumbai. The sense of power, style and drama fits our fashionable, metropolitan city well. It complements the rest of the Rolls-Royce range perfectly.”

 

Wraith

Wraith is the boldest, most dramatic and powerful Rolls-Royce that has played host to the famous Spirit of Ecstasy figurine. Featuring a contemporary two-door design, Wraith’s striking fastback body exudes power, style and drama.

Finished in Diamond Black lower and Silver Sand upper paint, this two-tone presentation complements Wraith’s sweeping fastback design that gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world-class athlete poised in the starting blocks. Further expression of dynamic intent can also be seen in Wraith’s deeply recessed grille and wide rear track.

Wraith pricing in India starts at 4.6 Crore.

Coach doors open to reveal a sumptuous interior complete with the softest Phantom-grade leathers in Black, and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth. This stunning new open grain wood treatment is a testament to the skills of Rolls-Royce craftspeople in Goodwood.

A wide rear track, shorter wheelbase and lower roof height further contribute to the most involved driving experience of any Rolls-Royce in history. The car sits on a set of 21-inch five-spoke part polished tyres which feature self-righting RR monogram centres matched to the body colour of the car. Wraith’s air suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.

However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.

For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these technologies assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.

Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. Camera system will come as standard in all Wraiths delivered to India. Improvements in connectivity have also taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.

Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command.

The Spirit of Ecstasy rotary controller allows navigation through on-screen functions using a touch pad. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen.

Origins of the word

Derived from Scots dialect, wraith follows traditional Rolls-Royce nomenclature in drawing ethereal inspiration. However, it also hints at a profound sense of darkness, a name that alludes to something more menacing; a nimbler, caliginous foil to Ghost and Phantom’s stately presence.

Though the word ‘wraith’ can be broadly defined, it describes an almost imperceptible force, an otherworldly entity that imposes its presence before swiftly returning to the dark.

When Wraith is present, for that fleeting moment, the world stands still.

Rolls-Royce Motor Cars

The company sold 3575 cars in 2012, many of them bespoke, which represented a third successive record year for the brand and an all-time record in the 109-year history of Rolls-Royce Motor Cars. 

The ultra-luxury brand is represented by authorized dealers in Mumbai, New Delhi, Chandigarh, Hyderabad and Ahmedabad. New showrooms are due to open in Ahmedabad and Chandigarh over the next few months.