ALCATEL ONE TOUCH launches Idol and Hero smartphones

CORPORATE/TELECOM

ALCATEL ONE TOUCH launches

 Idol and Hero 

smartphones for Indian consumers

§  Launches seven smartphones targeting consumers at various age group

§  Idol series comes with self-laminated display, available in black, white, bluish gray and slate colour

§  Hero series comespacked with 

features like handwritings with 

slim pen, magic flip with LED display, 

BT phone side kick,  

and integrated stylus

Mumbai (India)– August 20, 2014:ALCATEL ONE TOUCH, a brand of TCL Communication and one of the top ten mobile phone manufacturing company in the world,today launched a new series of smartphones for its customers in India with a focus on south and west regions. The launchannounced smartphones in two series; Idol and Hero. The two series consist ofsmartphones in the mid and high range and are targeted at consumers across various age groups.

Speaking on the occasion, Mr Steven Zhao, Country Manager APAC – India Business Unit said, “We are delighted to launch our series of smartphones specially designed to cater to the demands of the Indian customers. ALCATEL ONE TOUCH brings a great value product by redefining user experience with its innovative design, display and technology. We want our products to be one of the prime enablers to the life that our consumer aspire for and we are confident that with our quality and expertise we will deliver the best to our customers and establish ourselves as a leading player.“

The Idol series comes fully loaded with features such as ‘pic to the left’, a functionality that allows users to swipe and flips through the photo gallery and share easily with friends. The phones come with an insanely sharp full HD display and large viewing angle ensures that color remains crisp and true and offers an ultra-realistic visual experience. It comes with a large screen segment from 4.3 inch to 5 inch display with a tiny 2.4mm bezel which makes it the most compact and slim smartphone. The phone supports Bluetooth and Wi-Fi, ensuring full time connectivity for the social media buffs. The phone comes withdifference memory size like 4 GB, 8GB & 16 GB also with sufficient internal memory size that will full fill the user requirements, so that external memory option closed.

The Hero, a high-end category phone comes with a 6’inch HD display with 440 pixels behind every inch. The phone comes with features like dual screen display, compact design and handwriting recognition and many more attractive features which make it a great value for money smartphone. The phone has a13 MP rear camera and 2 MP front camera with an advanced picture quality comes with 16GB expandable up to 32 GB and 2GB as internal memory. The 3400 mAh battery makes this phone out of the box in the same smartphone segment.With a compact design with 6’inch display and super slim sleek design at 7.9 mm, the phones is the sleekest and smartest in the category.Hero comes with black crystal touch panel and brushed metallic finish which further adds style to this phone.

The smartphones will be available at 4 premium colors. The smartphones range from 10,000 price to 30000 price and can easily be purchased from retail stores and open market.

                                      

Recently, Alcatel One Touch partnered with wholesale mobility distributor BrightPoint to distribute and market its smartphones across west and south India. This partnership will enable easy availability of innovative and attractive smartphones, as the full range of products will now be available in the open market.

 

About ALCATEL ONE TOUCH / TCL COMMUNICATION

ALCATEL ONE TOUCH designs, develops, and markets globally a growing range of mobile and internet products designed to be as individual as the people who use them. Currently the fastest growing of the world’s top ten mobile phone manufacturers, ALCATEL ONE TOUCH makes access to today’s mobile lifestyle simple by offering colorful, easy-to-use devices equipped with the technology people need most at prices they can afford. ALCATEL ONE TOUCH is a brand of TCL Communication, a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics. For more information: www.alcatelonetouch.com