Swiss Military announced its entry into the Mumbai market
LIFESTYLE
Swiss Military Worldwide Enters
Mumbai Market with Aggressive
Expansion Plans for Indian Retail Market
With an investment of Rs. 200 cr, aims to open
1200 shop-in-shops &250
franchise stores by next year
Swiss Military Worldwide, a premium global men’s lifestyle brand today
announced its entry into the Mumbai market. The retail launch, as part of the
brand’s ongoing retail expansion in India, saw tie-ups with Large Format Retail
brands like Crossword, Shoppers
Stop, Planet M, Landmark, Om Book Shop and Emerge. The brand also recently
opened its 100th store in Jalandhar and is aiming for a rapid
expansion followed by entry in Gujarat, Madhya Pradesh and Southern India.
While
the brand is primarily focusing on Multi Brand Outlets to expand its retail
touch points in India, they will be opening 250
exclusive Swiss Military franchise stores and 8 company owned stores in line
with their international stores for a complete retail experience. The aim is also
to take the retail presence to over 1200 shop-in-shops by the end of next year.
“Swiss
Military Worldwide is synonymous with ‘affordable luxury’ and our aim is to
become the preferred choice for consumers looking for quality at an attractive
price. To suit both the culturally diverse tastes and price points in India, we
relentlessly focus on providing our customers with products that are
innovative, high on utility, stylish and yet affordable. The response we
received from the Indian market has been very encouraging right from the start
and to further enhance our footprint in the market we will be investing Rs. 100
crore plus into our retail operations by next year to become a one-stop shop
for men's lifestyle accessories.”
said, Mr. Anuj Sawhney, Managing
Director, Swiss Military Worldwide.
In a move to become the first one-stop shop for men’s
accessories in India, the brand will shortly be expanding its product range and
launching Swiss Made Watches, Sunglasses, Electronics, Footwear and Cosmetics besides
its existing product range comprising of Travel Gear, Writing Instruments,
Lifestyle Accessories, Leather Goods and Garments. As a brand that keeps a
sharp focus on investments in market research, R&D and design, the company
is expecting to continue with its double-digit sales in India and grow further.
Present
in 26 countries at present, Swiss Military has over 600 stores in Europe alone
and brand registration in about 40 countries globally. The brand offers over
700 SKU’s across 12 product categories in its global portfolio covering Travel
Gear, Writing Instruments, Leather goods, Garments, Cosmetics, Batteries,
Outdoor equipment, Kitchenware, Sunglasses, Footwear, Electronics and Lifestyle
Accessories encompassing Multi-purpose Tools, Travel Mugs, Keychains, Alarm
Clocks, Torches etc.
About Swiss Military Worldwide
-
Swiss
Military is a Premium Lifestyle Accessories Brand – a one-stop shop for
consumers looking for affordable options for world-class products. A global brand with worldwide operations
spanning 26 countries, the brand offers over 700 SKU’s across 12 product
categories in its global portfolio covering Travel Gear, Writing Instruments,
Leather goods, Garments, Cosmetics, Batteries, Outdoor equipment, Kitchenware,
Sunglasses, Footwear, Electronics and Lifestyle Accessories encompassing
Multi-purpose Tools, Travel Mugs, Keychains, Alarm Clocks, Torches etc.
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