“Alia Bhatt for Jabong”
FASHION / LIFESTYLE Jabong unveils an exclusive collection “Alia Bhatt for Jabong” designed by Alia Bhatt! Mumbai, September 29, 2014: She’s wowed the box office this year with Highway, 2 States and Humpty Sharma Ki Dulhania; she scaled the music charts with her soulful rendition of Samjhawan; and now, Alia Bhatt has joined hands with Jabong.com to launch her line of apparel “Alia Bhatt for Jabong ” which will retail exclusively on Jabong.com, India’s leading online fashion destination. The new collection was launched today at a fashion show at Four Seasons in Mumbai where she showcased her collection on the ramp as designer and showstopper. Bollywood celebrities have always been considered as style icons and served as a muse for the high priests of fashion. While Jabong is renowned for its association with movie stars as well as its clothing lines inspired by marquee movies, this move, driven by imagination and innovation, is the first time Jabong