“Alia Bhatt for Jabong”
FASHION / LIFESTYLE
designed by Alia Bhatt!
Jabong unveils an exclusive collection
“Alia Bhatt for Jabong”
designed by Alia Bhatt!
Mumbai, September 29, 2014: She’s wowed the box office this year with Highway, 2 States
and Humpty Sharma Ki Dulhania; she scaled the music charts with her soulful
rendition of Samjhawan; and now, Alia Bhatt has joined hands with Jabong.com to
launch her line of apparel “Alia Bhatt for Jabong” which will retail exclusively on
Jabong.com, India’s leading online fashion destination. The new collection was
launched today at a fashion show at Four Seasons in Mumbai where she showcased
her collection on the ramp as designer and showstopper.
Bollywood celebrities have always
been considered as style icons and served as a muse for the high priests of
fashion. While Jabong is renowned for its association with movie stars as well
as its clothing lines inspired by marquee movies, this move, driven by
imagination and innovation, is the first time Jabong has launched an entire
line fashioned by an iconic star.
The collection designed by Alia
herself befits the actress’s personal sense of style and élan that translate into
designs which tell the story of her vibrant life. The apparel range targets the
GenY with looks in tandem with an eclectic set of moods, be it the bohemian line,
the casual denim line or clubbing / party line. Ripped jeans, leather jackets
and floral; the collection makes a direct connect with Alia’s wardrobe. The
collection includes apparel (western) and shoes for young girls.
Commenting on the launch of Alia
Bhatt’s collection on Jabong, Mr. Arun
Chandra Mohan, Founder and CEO, Jabong.com, said “We have been looking for
someone who is young, confident, stylish and has a great connect with the youth.
Who better than Alia Bhatt who has ingenious sense of style and knack for
fashion to be associated with. We are happy to introduce Alia Bhatt’s
collection exclusively on Jabong. This
new collection is all about catering to the needs of young girls who want to
make a style statement.”
Talking about her association with Jabong,
Alia Bhatt said, “I’ve had a great
time creating a fashion line with Jabong; the shoot we did with Farrokh Chothia
was very special and exactly how I imagined. And now comes the best part,
sharing the experience and the brand with my fans and everyone out there who
just loves clothes. Online shopping is the new rage which is enhancing the
shopping experience altogether, and Jabong has the ability and the reach to
deliver the experience right to your doorstep."
Having tied
up with the ace designer, Rohit Bal, and having launched some leading
international fashion brands like Miss Selfridge, River Island, Jabong is
immensely geared up for many more A-class designer collections and global
fashion brand launches this year. With the new Alia Bhatt collection, Jabong
aims at striking a chord with the audience who idolizes Alia as their favorite
fashionista!
About Jabong.com
Jabong.com is India’s favorite
fashion multi-brand e-store and caters to the fashion aspirations of modern
India. With more than 1500 on-trend international high-street brands, sports
labels to Indian ethnic and designer labels, there is everything and more for a
consumer to choose from. The choice is huge. Read, over 150,000 styles. Besides
collaborations with designers, international labels, Jabong.com also associates
itself with major Bollywood blockbuster and brings in the new wave in fashion
trends. Jabong.com offers innovative services like express delivery, 30-day
return policy, open box delivery for prompt delivery and efficient service.
For
more information onto www.jabong.com
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