Nargis Fakhri unveiled the new Everyuth Naturals Advanced Tulsi Turmeric Face Wash sachet

LIFESTYLE / PRODUCT LAUNCH

Everyuth Naturals launches 

Face wash @ just Re.1/-

Zydus Wellness Ltd (NSE: ZYDUSWELL), a listed subsidiary of Cadila Healthcare Ltd., announced the launch of India’s first Face Wash sachet priced at Re.1/-. Nargis Fakhri, the brand ambassador for Everyuth Naturals who was wearing special designer dress made with one rupee coins, unveiled the new Everyuth Naturals Advanced Tulsi Turmeric Face Wash sachet at the launch event in Mumbai. Everyuth Naturals Advanced Tulsi Turmeric Face Wash has a unique combination of Tulsi, Turmeric and Nano Active which not only helps prevent pimples but also reduces marks, dark spots and blemishes.

Speaking at the launch event Mr. Elkana Ezekiel, Managing Director, Zydus Wellness Ltd. said, “With Everyuth face wash sachets we want to create a totally new segment in the category to drive exponential growth. We launched Advanced Tulsi Turmeric Face Wash at Rs.35/- in March 2014 to open up a new popular segment. Now with this Re.1/- sachet, which is the 1^st ever in the face wash category, we are again pioneering a breakthrough. This sachet will make face wash accessible to the masses and drive penetration of the category. Since anti-pimples and anti-marks is a major need segment in the face wash category, we launched Advanced Tulsi Turmeric Face wash as an innovation to address consumer needs.

Unveiling the product, Nargis Fakhri said, “It is a unique offering from Everyuth Naturals. Since prices of all products are going up, launching a face wash at Re.1/-, which not only prevents pimples but also reduces marks & blemishes, is a gift to the masses.”

With a strong backing from its parent, pharmaceutical major Cadila Healthcare Ltd, Everyuth Naturals has designed and created products that are infused with unique Nano actives along with the goodness of natural ingredients. Hence they are effective yet safe for any skin type. Today, Everyuth Naturals is the market leader in the Scrub and Peel-Off mask segments and is one of the top players in the face wash category.  

The dress made with rupee one coin was designed especially for this event by renowned designer Neelu Oberoi.

Company Profile: Zydus Wellness Ltd.

Zydus Wellness Limited is the listed subsidiary of Cadila Healthcare Limited, a leading pharmaceutical company. The Zydus Group has its headquarters in Ahmedabad, Gujarat. Zydus Wellness has a strong presence in the sugar substitute market, table spreads and the skin care segment.

In the sugar substitute market, Sugar Free is a market leader with a market share of around 93% and targets health and fitness seekers apart from diabetics. Sugar Free is available in pellet, powder and liquid formats.

Nutralite is a market leader in the Table Spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free.

In the skincare segment, Everyuth Naturals occupies the unique distinction of being a ‘skincare brand from a healthcare and wellness company’. Enriched with the goodness of natural ingredients and powered with Nano actives, Everyuth enjoys market leadership in skincare segments like face masks and scrubs and has a strong position in the face wash segment as well.

Spokesperson Profile: Elkana Ezekiel,

Managing Director, Zydus Wellness Ltd.

Elkana N. Ezekiel has done BA in Economics from Bombay University and MBA from XLRI, Jamshedpur. Mr. Ezekiel brings with him a vast experience of 25 years in consumer business. Mr. Ezekiel was the Regional Franchise Director [Baby Care]–Asia Pacific Region, at Johnson & Johnson, Singapore, where he was responsible for handling marketing, brand strategy and business development for the brand for 15 countries including Japan, China, India, Korea, ASEAN and Australia. He was VP–Marketing for the Consumer Division of the Company based in India, between 2001 and 2006. Prior to Johnson & Johnson, he has also worked with Colgate Palmolive and Geoffrey Manners. Prior to his joining, Mr. Ezekiel was the Chief Marketing Officer, Samsung India responsible for developing and executing corporate marketing strategies to achieve sales targets.