Gladrags Mrs. India 2015
HTC reignites with style
Presents
Mrs. India:
India’s only pageant
&
TV reality series
for married women
New Delhi, February 18, 2015: In build
up to the exquisiteness, the beauty pageant – Gladrags Mrs. India 2015, announced HTC as the title sponsor of their upcoming season. As an official
sponsor, HTC will be occupying the focus of all major activities and events
scheduled for this Beauty Pageant
The wife in every home is the ‘Ghar ki Rani’, the ‘Laxmi’ and is the lady who decides on all the consumer products
for the home from lifestyle products to daily requirements. This is a family
oriented reality TV series based on the multi-talented, multi-tasking lives of
Indian married women and their families representing how a woman has to
multi-task.
Commenting on
the association, Mr. Faisal Siddiqui, President
South Asia HTC said, “HTC is quite
enthusiastic and positive about its involvement as it is something very new for
a technology player to explore. As a technology player, we think that women are an
integral part of our target audience, we believe that the smart woman of today
becomes smarter with the support of the smartphone; hence the association
compliments this new wave. Our approach towards targeting the female audience
is to bank on the various roles she plays and how she multi-tasks donning
different hats. We believe our brand directly connects with the brilliance of
today’s woman.”
“The HTC
Gladrags Mrs. India is a reality TV series based on women who have to
multi-task all the time.HTC mobiles are known for its multi-taking features
which are the key attributes of all the married women. We are hopeful of having
a great season with this wonderful association,” said, Mrs. Maureen Wadia, President of Gladrags Beauty Pageants and Editor of
Gladrags Magazine.
The Pageant is
scheduled to take place in March starting with the selection process on
February 21st and 28th in Delhi & Mumbai
respectively.
|
North India Auditions For
Northern & Eastern States of India
|
Mumbai Auditions
For
Maharashtra, Gujarat, Goa and all South India States
|
|
On
The
Claridges Hotel,
12, Aurangzeb Road,
New Delhi-110 011
|
On Sat. 28th Feb.’15 at 12
noon
Gladrags Career Academy, ICC (Island City Centre),
Bombay Dyeing Spring Mills, (Next to Wadala Tel.
Exchange)
Wadala, Mumbai 400 014
|
About HTC
Founded in 1997,
HTC Corporation (HTC) is the creator of many award-winning mobile devices and
industry firsts. By putting people at the centre of everything it does, HTC
pushes the boundaries of design and technology to create innovative and
personal experiences for consumers around the globe. HTC's portfolio includes
smartphones and tablets powered by the HTC Sense® user experience. HTC is
listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please
visit www.htc.com.
About Gladrags Mrs. India
Mrs. India is a
national beauty pageant in India that annually selects married women as
representatives to compete globally. It is originally based on the Mrs. World
beauty pageant. Arranged on lines similar to other beauty pageants, it also
lays stress on women's opinion on marriage. Earlier Gladrags held the franchise
for Mrs. India. Winners and runners up usually represent India either in Mrs.
World or Mrs. Universe or Mrs. Globe or Mrs. Earth or Mrs. Asia according to
the feasibility by the organizers & franchise holders.
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