John Players launches youth #Buddiez

-
John Players

 connects 

with youth

 Buddiez 

a platform for

 Gen Next to

stardom








John Players, the iconic youth fashion apparel brand has launched an innovative platform inviting the coolest buddies in the country to celebrate fun, friends and freedom.  John Players activation in association with Zoom TV, called #Buddiez, hunts for the  'coolest buddies of the nation' rewarding them with  an all-expense paid trip to Goa and a chance to feature in an exclusive music video on Zoom.




John Players #Buddiez is reaching out on ground to colleges across Delhi, Mumbai, Bangalore, Pune and Kolkata. The campaign partnered with Zoom TV invites all such fashionable groups of friends from any city in the country to register atwww.buddiez.co.in and get a chance to enter stardom with a cool music video featuring them on Zoom TV. In a series of rounds, involving registrations of the buddies online, visits to John Players stores for clicking coolest groupfies and voting on the microsite; the verdict would be out in a month’s time with the ‘coolest buddies of the nation’.


Mr Atul Chand, CEO, ITC's Lifestyle Retailing Business Division said, "John Players #Buddiez" is the brand's latest cross media consumer engagement program, anchored in its core values of Friends, Fun and Freedom. Being a youth fashion apparel brand, John Players feels the pulse of today's youth and translates it into inspired fashion clothing that's vivid, vibrant and playful. Through the John Players #Buddiez activation we are going to youth hotspots in and around colleges for greater engagement with this Gen Y, celebrating their fashion sense and spirit.”


About John Players

John Players is one of India’s leading fashion brands for the male Indian youth. The offerings encompass a complete & vibrant wardrobe of Formals, Casuals and Party wear incorporating a trendy mix of colors, playful styling & smart fits. The brand has a strong & growing retail network of over 400 exclusive John Players stores, and has presence in over 1600 MBOs, leading department and online stores across the country.


Comments

Post a Comment

Popular posts from this blog

Mumbaikars kick off “Clean Shores” Drive at Versova Beach

-
Image
 by Shrutee K/DNS Mumbai, May 27, 2018: Mumbaikars gathered to join the beach clean-up drive, led by Afroz Shah, winner of the Champion of the Earth award, at Versova beach. Present to support the cause were Erik Solheim, United Nations Under-Secretary-General and Head of UN Environment and Aditya Thackeray, Leader and Chairperson of the Shiv Sena and President of Yuva Sena . United Way Mumbai, the community impact partner, along with Coca-Cola India joined the movement by the citizens of Mumbai and announced the symbolic adoption of four high footfall beaches in Mumbai including Versova. ‘Clean Shores Mumbai’ is a special community impact initiative which aims at enhancing the state of overall cleanliness of the city beaches and contribute towards mitigation of marine pollution and conservation of marine ecosystem through strategic and sustained interventions enabled by public-private partnership. By supporting this program, United Way Mumbai and Coca-Cola India ...
Read more

सभी माओं को सुष्मिता सेन का संदेश: अब 'हाँ' अधिक बार कहिये

-
Image
इसमें कोई संदेह नहीं है कि सुष्मिता सेन ने अपनी दो सुंदर बेटियों , रेने और अलीसा को एक आदर्श मां बनकर बढ़ा किया है। वह उन्हें मजबूत और स्वतंत्र रूप में बढ़ा कर रही है जोह उनका ही प्रतिबिंब है। अपने दो दत्तक बच्चों के लिए सुंदर अभिनेता और मां सोशल मीडिया पर काफी सक्रिय हैं और हाल ही में बच्चों को   ' न ' कहने के मनोवैज्ञानिक प्रभावों पर अपने प्रशंसकों और माओं को एक संदेश देकर खुद का एक वीडियो पोस्ट किया है। इस वीडियो में , सुष्मिता इस बात की चर्चा करती है कि मातृत्व कैसे लोगों को बदलता है और कैसे उन्होने भी खुद को बदलते हुए एक माँ के रूप में अनुभव किया है। आगे बताते हुए , कि कभी - कभी माँ   अपने बच्चों के लिए अधिक सतर्क हो जाती हैं , तब भी जब यह वास्तव में आवश्यक नहीं है। इस बात से तालुक रखते हुए कि सुष्मिता ने भी अपने बच्चों के साथ ऐसा किया है ... सर्दियों में बहार खेलने से लेकर , तैराकी करने तक सुष्मिता काफी सतर्क रही...
Read more

Oman Tourism Launches New “www.experienceoman.com” website

-
Image
by Shrutee K/DNS Mumbai, 10th January 2018 :  The Ministry of Tourism Oman has launched a new promotional website “www.experienceoman.om” that will serve as a one-stop-shop for all Oman Tourism related information. The website was lau nched under the patronage of His Highness Sayyid Haitham bin Tariq Al Said, Minister of Heritage and Culture during a gala dinner that was hosted on the sidelines of the 2nd UNWTO/UNESCO World Conference on Tourism and Culture that was recently held in Muscat. Lubaina Sheerazi, India Representative, Ministry of Tourism, Oman said, “ The launch of the website comes as a part of the Ministry's initiatives to support the development of the tourism sector in all areas, especially in the use of electronic platforms and digital marketing. Providing insights into suggested travel itineraries; list of tour operators, hotels, and services; MICE opportunities; the website also orients tourists with the latest events in Oman; and can be viewed in...
Read more