Malaysia Tourism launched Malaysia Year of Festivals 2015
Tourism Minister of Malaysia Promotes
MYFest 2015
in Mumbai
in Mumbai
February 13, 2015 – Mumbai: Tourism Malaysia has
launched Malaysia Year of Festivals (MYFest) 2015 with the theme ‘Endless
Celebrations’ to showcase and celebrate the country’s bountiful and diverse
cultures and festivities as a tourist attraction. With the Proboscis Monkey as
the mascot, the MyFest 2015 campaign will continue to boost the tourism sector
and ensure that the Malaysian tourism industry remains robust after the Visit
Malaysia Year 2014 campaign.
Malaysia’s Honorable Minister of
Tourism and Culture, Dato Seri Mohamed Nazri Aziz is in Mumbai to raise
awareness about the attractions of MYFest 2015. He is accompanied by the
Malaysian Sales Mission delegation, officials from the Ministry of Tourism and
Culture,State representatives and members of the travel trade fraternity. While the primary objective
of the visit is
to strengthen Malaysia’s standing as a dream travel destination and
increase tourist arrivals from India, the honorable minister is also looking
forward to driving
strong support from both the Indian media, travel trade and airlines fraternity
for the on going MYFest 2015.
“This magnificent country has always been an important market for
Malaysia. It has consistently been one of the top 10 tourist generating markets
to the country, and has continuously made significant contributions to our
tourist arrivals and tourist receipts,” said Dato Seri Mohamed Abdul Aziz. Until October 2014, Malaysia has registered
6,43,335 Indian tourists, which is a 20.7%, increase for the same period last
year (5,32,964).
With the World Travel and Tourism Council (WTTC)
predicting India to be the third fastest generator of travel and tourism demand
from 2010 - 2019 with an annualised growth of 8.2%, promotions to the Indian
tourists is high on the agenda said the visiting minister.
In MyFEST 2015, the year-long calendar is packed with festivities of every genre; for instance cultural festivals, shopping extravanganzas, international acclaimed events, eco-tourism events, arts, music showcases, food promotion and other themed events. With 165 direct flights from various destinations in India per week, travel to Malaysia has become very convenient and the Malaysian delegation is expecting to welcome close to 800,000 Indian guests this year.
During the Sales Mission in Mumbai, Tourism Malaysia will also organise
a travel mart for the travel trade players to meet and network. This is a
platform to showcase Malaysia’s diverse tourism offerings and highlight the
scope for collaboration between travel agents in Malaysia and India.
The Sales Mission also aims to strengthen the presence of Malaysia in
the South Asian market, and to keep India’s travel trade, media and corporate
sector updated on the current issues and tourism development in Malaysia,
especially during the MYFest campaign.
Malaysia’s
tourism sector continued to be a significant contributor to the country’s
economy in 2014. Tourist arrivals grew by 9.6% to 22.8 million compared to 20.8
million or the same period in 2013.
MYFest 2015 is expected to see around 29.4 million tourists visiting the
country and generating receipts up to RM89 billion.
From Delhi,
the Sales Mission will move to Chennai and will conclude in Hyderabad.
MAJOR RECOGNITIONS / ACCOLADES
IN 2010 -
2015
Best Family Destination (2014) at the Lonely
Planet Travel Awards 2014
No. 10 in Lonely Planet Best in Travel 2014
The only Asian country to have made the list.
CNN’s World’s 100 best beaches (2013)– Perhentian Kecil island, Terengganu (No.13),
Juara Beach in Tioman Island, Pahang (No.21), and TanjungRhu in Langkawi, Kedah
(No.49) – compiled from various sources (travellers, colleagues, readers,
on-site visits and research).
1st Prize – UNWTO Ulysses Award 2012 – for Innovation in Public Policy and Governance
for Malaysia Home stay Experience Programme
Kuala Lumpur – 4th – Best Shopping City in the World (2012
& 2013) through a survey done by
global news network – CNN
2nd Best
Shopping Destination in Asia Pacific by Globe Shopper Index – Oct 2012 - created by the Economist Intelligence
Unit.
No. 1 – World’s Top
Muslim-Friendly Holiday Destination
A survey by Crescent rating – Singapore-based
Muslim travel consultancy – released on 16 Jan 2013.
No. 4 – 2015 World’s Top
Retirement Havens by International living.com – annual global retirement index
2015.
10th World’s Friendliest
Countries 2012 by Forbes
Online, based on HSBC’s Expat Explorer Survey.
12th most competitive economy
in the world for doing business based on World
Bank’s “Doing Business” Report (2013
edition).
No. 7 – Top 10 Meetings Destination in Asia
Pacific (KL – No. 5) – according to International Congress and Convention
Association (ICCA) Rankings 2011:
Kuala Lumpur – World’sNo. 3 lowcost city
Asia’s Leading Sports Tourism Destination and
Asia’s Leading City Destination
at the World Travel Awards 2011
One of the world’s
top ten countries for 2010 by Lonely Planet in its “Best in Travel 2010”.
One of the “Best
Value Destinations for 2010” – (after New York, London & Tokyo) by Lonely
Planet.
Kuala Lumpur – one
of 31 places to visit in 2010 by New York Times
2nd place for Best International
Tourism Destination (2009 & 2010) – by Global Traveler magazine, in US, in
their annual Global Traveler Tested Awards.
MALAYSIA
TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of
Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task
of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has
grown by leaps and bounds and it has emerged as a major player in the
international tourism scene. In 2013, Malaysia registered 25.7 million tourist
arrivals and RM65.4 billion in receipts, making tourism its second largest
foreign exchange earner and the sixth highest contributor to its Gross National
Income (GNI).
Through
the Tourism NKEA, collaborative efforts between the Ministry of Tourism and
Culture, other Government agencies and the private sector have been enhanced to
help secure Malaysia’s position as a leading tourist destination. The targets
set under the Tourism NKEA will be achieved through the implementation of
twelve Entry Point Projects (EPPs) clustered under five themes: Affordable
Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports;
and Business Tourism.
For any further query, please visit:
Website:
www.tourism.gov.my
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