Delhi to host Outstanding Merchandising Achievement Awards 2016

by Shrutee K/DNS 

New Delhi, 20 July 2016:  Point of Purchase Advertising International (POPAI) India, the global association for marketing-at-retail,is to hold the 6th edition of Outstanding Merchandising Achievement (OMA)Awards on 4th August, 2016, at New Delhi’s Pragati Maidan. The prestigious OMA Awards worldwide has trekked over 55 years and recognises the most innovative, engaging, and effective displays at retail.

POPAI is a non-profit global organisation for practitioners of marketing-at-retail – brand marketers,retailers,designers,and producers of retail communication. Headquartered at Chicago, it covers 60 countries and more than 1400 members worldwide. The core strategic objective is to establish and maintain industry standards, education and training, globalization of standards to elevate shopper’s experience in the marketplace.

This year the entries for the OMA Awards have been filed and over 250 participants will be part of the Awards. Some of the prominent participants include Brandmark Solutions Pvt Ltd, Classic Display Pvt Ltd, Communique Marketing Pvt Ltd, D-Displays Pvt Ltd, EffxxInc, Fizzy Foodlab Pvt Ltd, GV Displays Pvt Ltd, Madison India, M Live Events & Promotions, Mondelez India, Parkar Communications, Planet Dezign Pvt Ltd, Posterscope India, Renam Retail Pvt Ltd, Sina Retail Pvt Ltd, SAB Creations Pvt Ltd, Studio J, Spectrum Scan India Pvt Ltd and Vista Retail Pvt Ltd.

The jury members of the prestigious OMA Awards 2016 include Sumit Chaplot - Head – Merchandizing, Loreal India, Deepak Chakravarty, Head - Visual Merchandising, Adidas Group, Tom Harris, Development Director, POPAI ASIA Ltd, Michelle Adams, Chairman, POPAI Global and Darshana Shah, Chief Marketing Officer, Aditya Birla Health Insurance to name a few.

THE DISPLAY OF THE YEAR AWARD (DOY) is the most prestigious award of the OMAs and the highest recognition in the in-store marketing industry. One DOY Award is awarded in each Division (Permanent and Temporary) and is chosen from the Gold Award winners.

 Giving an insight onthe OMA Awards,Amit De, Chairman,POPAI India, says: “We are pleased to announce the 6thedition of OMA Awards in India. The award has given an inordinate platform that recognizes and honours excellent displays that set the merchandising and design precedents of today which would set the standards of tomorrow”. All winners will be announced at the OMA Awards Celebration on Thursday, August 4, 2016. A list of winners will be published on www.popai.in the following day.

About OMA Awards:

POPAI’s Outstanding Merchandising Achievement (OMA) Awards competition is a premium award show recognizing the most innovative and effective in-store and point of purchase displays. Since 1958, this competition held alongside the industry’s largest tradeshow, GlobalShop, recognizes in-store marketing programs that lift sales, make products memorable, and entice consumers to purchase products.

About Amit De, Chairman,POPAI India: Mr. Amit De was elected the Chairman of POPAI India in September 2014. He is the Director of Planet Dezign, a company specializing in Retail Communications. Mr. De is a marketing professional, providing Retail Solutions to top of the line brands and companies. His company offers a gamut of innovative ideas and implementation skills in visual merchandising. An alumnus of Indian Institute of Planning and Management, he finished his MBA in marketing in 1999.