SILK FAB starts from July 15 at the World Trade Centre Mumbai
by Shrutee K/DNS
Mumbai, July
11, 2016:
An exhibition-cum-sale titled 'Silk Fab' of the National Handloom Development
Corporation will be open for public from July 15, 11 am to 8 pm till 28th July,
2016 at the expo centre. The World Trade Centre
Mumbai has been associated with 'Silk Fab' for the past nine years. As many as 150 agencies belonging to 15 states
participating and they are from various government bodies, apex societies,
handloom weavers’ societies and handloom agencies.
The handloom sector of India employs 65 lakh
persons directly or indirectly. The art of handloom weaving has
traditional values attached to it and each region has exquisite varieties. The
famous of silk products such as pochampally, muga silk, paithani, kosa silk,
baluchuri, tussar...to name a few, attracts customers across the globe
thanks to their exclusives weaves, designs and traditional motifs.
Through these exhibition, the handloom agencies
are not only marketing their products at reasonable rates, but are able to
understand the customers choice with regard to colour, design and weaving for
future improvement of the product. All the exhibitors at the 'Silk Fab' have been
encouraged to display the 'handloom mark' tag on the products and thus aim to
improve the earnings of the handloom weaver community. The Indian
government has launched a 'handloom mark' scheme for handloom quality products
with an aim to give them a distinct identity, apart from highlighting their
uniqueness. It also serves a guarantee for the
buyer that product being purchased is genuinely hand-woven. 'Silk Fab' is an initiative of the Development
Commissioner of Handlooms, Ministry of Textiles, government of India, through
National Handloom Development Corporation (NHDC) to provide access to the
handloom weavers to market their products directly to the consumers in various
cities of India.
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