HERO OF ‘ZERO’ VISITS MUMBAI DUTY FREE
MDF
PROMOTES SHAH RUKH KHAN STARRER MOVIE ‘ZERO’ AS PART OF ITS GREAT DECEMBER
CAMPAIGN
Customers
get a chance to ‘Shop at Mumbai Duty Free but Pay Zero’
December 2018 –
Creating unique and unforgettable experience for Mumbai International
travelers, Mumbai Duty Free associated with Red Chillies Entertainment for
their upcoming movie ‘Zero’. Providing yet another exciting in-store Bollywood
experience, customers get a chance to win exclusive movie merchandise &
movie tickets and a few lucky winners gets a chance to meet the star cast of
the movie, Zero. The campaign was launched by Shah Rukh Khan
himself at the Mumbai Duty Free store on 5th December 2018.
The movie promotion is a part of Big December
Campaign -The Great Duty Free Sale, where daily few lucky customers will win
Free Shopping Gift Cards for Mumbai Duty Free – paying zero for their purchase
at the store.
December being the month of celebration, we
conceptualized to share the excitement and joy with our customers, giving them
various forms of additional value, be it in the form of free gifts, discounted
movie tickets, chance to meet the superstars of Bollywood or free shopping
vouchers. To promote the association, the stores were
lavishly dressed with larger than life movie posters, life size cut outs of the
star cast, movie theme-based visual props and LED in-store signages.
Talking about the association, Manishi Sanwal, CEO Flemingo
Travel Retail Ltd. said, “We at Mumbai Duty Free strive to deliver new and
unique shopping experiences to our customers and an association with Bollywood
helps add an extra scoop of excitement to the mix. In pursuit of our ongoing endeavor
to provide best value to shoppers, we are giving free shopping vouchers to few
lucky customers daily for the entire month of December, aiding them to spend
Zero for their shopping’.
About Flemingo Travel Retail Limited: Flemingo Travel
Retail Limited, incorporated under the provisions of Companies Act, 1956, is
now a subsidiary of Flemingo Group. The company operates retail outlets of core
concession, one of Indian Gourmet Food, one of Electronics, select retail
outlets for Luxury and Fashion Brands at T2, Mumbai International Airport and
few Luxury and Fashion outlets at T3, New Delhi International Airport. Owned by
Flemingo group, the company has a strong expertise of managing multiple duty
free businesses and a thorough understanding of managing retail, logistics,
legal and compliance issues in India.
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