Samsung Mobile Phones Leads in TRA’S Most Attractive Brands’ List, Regains its 2015 Position
by Shrutee K/DNS
Mumbai, India, December 19, 2018: India’s Most Attractive Brands Report 2018 (MAB
2018), in its fifth edition, has listed the country’s Most Attractive 1000
brands, based on TRA’s proprietary model of Brand Attractiveness. The study is
an annual syndicated primary research conducted with 2500 consumer-influencers
across 16 Indian cities. Leading the list,
India’s Most Attractive Brand is Samsung, the Korean mobile phone manufacturer,
which also inaugurated the world’s largest mobile phone factory in Noida
earlier this year. TRA Research has been scientifically measuring Buying
Propensity through its’ proprietary matrices of Brand Trust and Brand
Attractiveness since 2010.
Tata
Motors, which has shown very good market performance recently, is ranked 2nd
All-India, with a phenomenal jump from 181st rank last year. Apple
iPhone, ranked 3rd this year All-India having jumped up from 92nd
rank in 2017. Reliance Jio, the three-year old disrupter telecom brand and already
the third largest mobile phone network in India, ranks 3rd among India’s Most
Attractive Brands and tops the Mobile Telephony Category unseating last year’s
leader, Airtel. Maruti Suzuki is ranked the 5th Most Attractive
brand in India, up two ranks over last year. The next five ranks among the top
ten are Samsung (Consumer Electronics) at 6th, Dell (Laptops) at 7th,
SBI (Bank – PSU) at 8th, Nike (Sportswear) at 9th and
Honda (Four-Wheeler) at 10th.
“Attractiveness or Desire can be
defined as the response to a sense of longing for anything - a product, brand,
person or an outcome. When brands score high on TRA’s Brand Attractiveness
research, they have successfully created similar subconscious pull. Such brands
have intense magnetic power over the consumers. It is extremely gratifying to
see that Indian brands have the maximum presence among the top 100”, said N.
Chandramouli, CEO, TRA Research on the launch of the report. He expanded that 49
Indian, 18 American, 6 South Korean, 6 Japanese & 2 Chinese brands made it
to top 100 Most Attractive list. Chandramouli further added, “Categories
of Gadgetry, Mobile Services, Automobiles and Consumer Electronics have the
largest average Attractiveness Index this year. All these Categories are highly
driven by individual personalities and this shows a rise in the Self-Awareness
– a growing sense of Purpose and Social-Worth of the Indian consumer.”
The report lists 286
Categories under 34 Super-Categories. The other Category leaders in this report
are Levi’s (Casualwear), Biba (Ethnicwear-Women), Siyaram
(Fabrics), Allen Solly (Formalwear), MRF (Tyres),
ICICI Bank (Bank-Private), SBI (Bank-PSU), HSBC (Bank-Foreign), Visa (Credit /Debit card), Fastrack
(Branded Fashion), Gucci (Luxury Fashion), Kenstar
(Consumer Appliances), Samsung (Consumer Electronics), Symphony
(Air Coolers), LG (Refrigerators), Samsung (Washing Machines), Philips
(Lighting), Odonil (Air Fresheners), Himalaya (Baby Products), Nippo (Batteries), Coca-Cola (Aerated Beverages), Kit
Kat (Chocolate Bar), Canon (Cameras), Patanjali
(Ayurvedic Products), Moov (Pain Balm), Prestige (Cookware), Roca (Bath Fixtures/Sanitaryware), Taj
Hotels (Hotels – Premium), Google (Internet Search), Amazon (Online Retail), Ola (Taxi Aggregation), ACC
(Cement), Hero (Cycles), Nike (Sportswear), Titan (Watches), DLF
(Real Estate), FBB (Fashion Retail), Nataraj (Writing Accessories),
Dell (Laptops), Hewlett Packard
(Personal Technology) and Jet
Airways (Airline – Private).
About India’s Most Attractive
Brands 2018
About TRA Research
TRA Research, a Comniscient Group company, was
conceived in 2008 and is a brand strategy and actionable brand insights company,
dedicated to understanding and analyzing stakeholder Buying Propensity. Buying
Propensity, made up of Brand Trust and Brand Attractiveness are the proprietary
brand matrices of TRA. TRA conducts primary syndicated research with consumers
and other stakeholders to assist business decisions and give brands insights
improving their ‘keenness-to-buy. TRA
provides Brand Intelligence Reports mined from its ’25 million data-points on
brand intangibles of 20,000 brands collected over the years, and also
undertakes custom-made studies for brands. TRA is the publisher of The Brand
Trust Report, India's Most Attractive Brands and India’s Most Consumer Focused
Brands.
India’s Most Attractive Brands 2018 listings – Top 50 brands
|
MAB 2018 Rank
|
Brand (Category)
|
|
MAB 2018 Rank
|
Brand (Category)
|
|
1
|
SAMSUNG (Mobile Phones )
|
|
26
|
COLGATE (Oral Hygiene )
|
|
2
|
TATA MOTORS (Four Wheeler - Mfg )
|
|
27
|
SAMSUNG (Televisions )
|
|
3
|
APPLE iPHONE (Mobile Phones )
|
|
28
|
BMW (Four Wheeler - Luxury )
|
|
4
|
RELIANCE JIO (Mobile Service Provider )
|
|
29
|
VODAFONE-IDEA (Mobile Service Provider )
|
|
5
|
MARUTI SUZUKI (Four Wheeler - Mfg )
|
|
30
|
AMINIA (Diner/Restaurant )
|
|
6
|
SAMSUNG (Diversified )
|
|
31
|
PONDS (Cosmetics )
|
|
7
|
DELL (Laptops )
|
|
32
|
ABP NEWS (Hindi News )
|
|
8
|
STATE BANK OF INDIA (Bank - PSU )
|
|
33
|
ADIDAS (Sportswear )
|
|
9
|
NIKE (Sportswear )
|
|
34
|
AUDI (Four Wheeler - Luxury )
|
|
10
|
HONDA (Four Wheeler - Mfg )
|
|
35
|
NOKIA (Mobile Phones )
|
|
11
|
TITAN (Watches )
|
|
36
|
HEWLETT PACKARD (Personal Technology )
|
|
12
|
OPPO (Mobile Phones )
|
|
37
|
AIRTEL (Mobile Service Provider )
|
|
13
|
SONY (Televisions )
|
|
38
|
TATA (Diversified )
|
|
14
|
GOOGLE (Internet Search )
|
|
39
|
SONY (Diversifed )
|
|
15
|
VIVO (Mobile Phones )
|
|
40
|
DOVE (Bath/Beauty )
|
|
16
|
LIC (Life Insurance - PSU )
|
|
41
|
BAJAJ AUTO (Two Wheeler - Mfg )
|
|
17
|
BAJAJ PULSAR (Two Wheeler - Brand )
|
|
42
|
TATA SALT (Salt )
|
|
18
|
HYUNDAI (Four Wheeler - Mfg )
|
|
43
|
LG (Diversified )
|
|
19
|
TOYOTA (Four Wheeler - Mfg )
|
|
44
|
AMUL (Milk )
|
|
20
|
ICICI BANK (Bank - Private )
|
|
45
|
MAHINDRA & MAHINDRA (Four Wheeler - Mfg
)
|
|
21
|
LUX (Bath/Beauty )
|
|
46
|
APPLE (Personal Technology - Diversified
)
|
|
22
|
LG (Televisions )
|
|
47
|
AMAZON (Online Retailer - Diversified )
|
|
23
|
LAKME (Cosmetics )
|
|
48
|
HONDA (Two Wheeler - Mfg )
|
|
24
|
HDFC BANK (Bank - Private )
|
|
49
|
APOLLO PHARMACY (Pharmacy Chain )
|
|
25
|
HERO MOTOCORP (Two Wheeler - Mfg )
|
|
50
|
PUMA (Sportswear )
|
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