Kinder Joy introduces ‘Kinder Joy Treat Factory at KidZania Mumbai

by Shrutee K/DNS 

Mumbai: Kinder Joy, a brand of Ferrero SpA, the world’s leading manufacturer of chocolate and confectionary products, has partnered with KidZania, a Global Edutainment Theme Park to launch a Kinder Joy Treat Factory for children at KidZania, Mumbai.

Kinder believes that a happy child today will be a better adult tomorrow. Driven by this belief, Kinder brand has been leading happy growth of children for over 50 years. Its unique portfolio of products addresses the universal need – making products that are pure moments of joy and complicity between the mother and the kid by creating something tasteful for the kids, yet makes the mother feel reassured. With carefully selected raw ingredients, more milk, no colorings, no preservatives Kinder products provide unique experiences with a heart to deliver moments of joy between parents and children.  

KidZania’s philosophy 'Get Ready for a Better World' captures its commitment to providing a fun and learning experience which prepares children to make a positive impact on society. KidZania believes that can help promote change, inspire global citizenship and build strong community awareness among our children – 'the champions of our future' through real-world role-playing experiences that are hands-on, engaging, didactic, and most importantly, fun! By blending reality with entertainment, KidZania provides an authentic and powerful developmental experience, preparing kids to understand and manage their world. 

Commenting on the launch of the "Kinder Joy Treat Factory", Ms. Anita Dewan, Regional Category Head, Kinder Brands, Ferrero India said: "The association with KidZania is an endeavor based on the same Kinder brand philosophy – by making learning fun for the kids. At the Kinder Joy Treat Factory, Kids will be able to experience how their most loved brand is manufactured and learn about each step of the Kinder Joy making process, from ingredients to manufacturing. Our first establishment had come-up at KidZania Delhi NCR where we have been able to deliver the Kinder experience to the kids in India. Based on the experience, we are happy to extend our partnership to KidZania Mumbai. With this expansion, we hope we will continue to bring daily moments of joy to more children and their families.”

Speaking on this association, Mr. Sanjeev Kumar, Director & CEO – KidZania India said, “At KidZania, it is our constant endeavor to partner with brands that provide opportunities for children to learn through unique, real-life like role-plays, so as to positively impact the society and the environment they live in. Kinder Joy & KidZania share strong brand synergies, values and a vision of providing children with the best quality product & experience with a fun element at the core of it. We are delighted to extend the Kinder Joy Treat Factory establishment for our KidZania Mumbai visitors after the successful launch at our KidZania NCR facility. This activity will empower children to better understand and learn about the process of Kinder Joy making from ingredients, nutrition analysis, excellence in quality, to packaging.”

The ’Kinder Joy Treat Factory’ at KidZania Mumbai will focus on enhancing the Psychomotor, Cognitive, Emotional and Social skills in the kids visiting the factory. The kids would learn from operating the machinery and manually measuring ingredients as they follow the instructions from a supervisor and work with a team of peers managing the overall assembly line. The activity is designed to work for an overall development of the kids placing them in a position of responsibility and helping discover the joy of creating something with teamwork.

About Kinder Joy: Kinder Joy is a revolutionary idea that is a delight for children. It is a proprietary food with milky and cocoa cream spreads with two coated wafer biscuits and a surprise toy. The product is available across India. 

Kinder Joy has been one of the most loved brands among children in India for over a decade. The brand strives to bring the best offering with both the food and the toys that it offers. Mothers trust Kinder Joy as it is made of quality ingredients, does not contain food colourings and preservatives and is hygienically packed with a spoon. The recreational and fun part comes with a playful buildable surprise toy that stimulates the child’s creative minds. At the same time delivering parents a reassuring and emotional experience. The Kinder Joy surprises are designed with immense care, aided by psychologists specialized in the cognitive, emotional, and motor development of children. Special attention is paid to safety at every phase of toy development. The toys are built with the highest care and adhere to stringent quality standards.

About Ferrero India: Ferrero started its commercial operations in India in 2004 and in 2007 the Government of Maharashtra bestowed a mega status project for its state of the art production plant at Baramati near Pune. In less than a decade, Ferrero has become a strong player in the chocolate and confectionary segment in India. The company has made India a production hub for Asia and Middle East and exports half its local production. Ferrero’s well-known brands in India include Ferrero Rocher, Tic Tac, Kinder Joy, Kinder Schoko-Bons Crispy and Nutella. The company has its Corporate Office at Pune and regional sales offices at Chennai, Delhi, Kolkata and Mumbai. It has a robust distribution network across all the metros and mini-metros of India.

The company has won several awards including the Impresa Award for People Empowerment & the Best Human Response Award in 2017; Kronos Excellence Award for Work force management and Supplier Excellence Award in 2018 to name a few. In 2014 the company launched the Kinder+Sport “Joy of moving” program which is an international Ferrero Group Social Responsibility Project that aims to bring joy of movement into the life of every child. Every year, over 400 children participate in the Kinder+Sport program at Baramati, Pune. The camp promotes and encourages physical activity, inspiring children to adopt active lifestyles from an early age.: www.ferrero.com and  www.ferreroindia.com

About KidZania India: KidZania is an interactive family entertainment & learning center that empowers, inspires & educates through real-life role-playing activities. KidZania is a unique combination of entertainment and an immersive media platform for brands to connect with Children and Adults, with a strong focus on giving back to society and better the community and environment. Built like a city, it is complete with paved roads, battery operated vehicles, buildings, a functioning economy & its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real world.

The realism of the role-play helps children learn about different careers, work, economy and how to manage money. Each activity experience is designed by Educationalists, Play Experts & Child Physiologists to aid and boost different behavioral skills and values in a child.

KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey & much more from over 100 role-playing activities. ‘Industry Partners’ augment the role-playing experiences by enriching and creating an authentic, immersive and interactive brand experience, unmatched by any other location-based entertainment property. For Brands, KidZania serves as a sustainable engagement platform where brands get product exposure, brand exposure and immersive experience through branded role-plays.

KidZania is globally present across 26 cities in 20 countries, including multiple locations in Americas, Europe, Japan, Korea, Middle East and Asia. KidZania is operational in India at Mumbai since Sep 2013 and Delhi NCR since May 2016. www.kidzania.in